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12 Reasons Why You Need To Update Your Website

In the case of a website, several problems may appear. The first is your need to update your website regularly. The second is a non-actualization of content that can give a negative image of your company. Finally, an old-fashioned design that may require a redesign of your site. To learn more about these different points, we will push the analysis a little further.

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7 Marketing Essential Tools for a Start-Up Business

Planning out your marketing strategy is stressful enough. But what about making one for a start-up? With limited resources and a brand new name, it can be challenging to lay out your ideas. Thankfully, there are tools you can use to make your marketing planning easier.

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How To Use TikTok To Promote Your Business

TikTok is the hottest new social media platform that has gotten both successful, yet confused by the masses. Very similar to its late cousin ‘Musically’, TikTok is the newest platform that allows users to make short, snappy recordings to almost any song in the world, or produce their own comedic videos for entertainment purposes.

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How to Optimize eCommerce Websites to Improve Rankings

Ecommerce is a competitive market, and companies are on the constant lookout for ways to gain an advantage over their rivals. Many strategies have been tried out in the pursuit of this goal, and over time some of them became codified as standard practices.

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The Value Of Nofollow Links: How They Fit into SEO Campaigns

In the SEO world, it has been known for some time that “nofollow” links have been essentially classed as no good. Google skips these links, acting as though they aren’t even there, which means that they didn’t generate any SEO value for your website or post. But, as technology trends have changed and evolved, so has the method which Google uses to evaluate nofollow links. It is believed that next year, Google’s value of nofollow links is going to experience a change, for the first time in over a decade.

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Which SEO Strategy to Adopt: Natural or Paid?

To attract qualified traffic to a website, it must ensure its presence in the first page of the search results in search engines like Google, Yahoo or Bing and on social networks. To do this, there are two techniques: natural referencing (SEO, or Search Engine Optimization) or paid search (SEA, Search Engine Advertising). What are their principles, strengths and weaknesses? Should companies favor one or the other to obtain an ideal indexation generating a good conversion rate?

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Instagram Search Engine Optimization Secrets for Your Business

Instagram is one of the most popular social networking communities that are growing with each passing day. According to hootsuite, one billion people are using Instagram monthly. The brands, which do not have any picture driven initiative for flashy products have also started getting involved with this platform. It is obvious that the creativity of the brands needs to be high but they also need to have proper strategies that can help

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Why Local SEO Services are Important for Your Business?

Local SEO services can enhance a website ranking according to a particular, city, region and area and eventually improve the ranking of the website locally. It makes local users find you easily on the internet. Customers are trying to find out services in their area using a keyword entered as city or town name.

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Killer SEO Tips That Every Blogger Must Follow

A real blogger is the one who loves to share his knowledge. There are various ways that you can follow to optimize a blog across the search engines. Use WordPress Plugins, edit the templates, use catchy headlines to boost your blog’s ranking, and link your content with inbound and outbound links. On-page optimization and keyword research are the ways to get started. To start a blog and attract more readers, you need to use original content. Non-plagiarized content with proper keyword density is very important. Provide valuable content so that people have a reason to visit your website or blog.

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Latest Google Algorithm Updates Every Webmaster Should Aware of

Google is the leading search engine and it’s no wonder most SEO strategies are geared towards its search rankings. Businesses have to keep their websites, web pages and social media posts in line with the frequent changes in the search’s parameters.

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