A Blog on Big Data Analytics and Techology News
Data governance is an essential step for companies using Big Data within their economic models. It is a form of control over the production and distribution of information flows. Here is an overview in order to deepen the subject.
Read more
In the previous two articles, we have explained about the first-party data and second-party data. In this article we will
Read more
The world of data continues to impose itself on us. Data is absolutely everywhere and even becomes a bargaining chip. First-party, Second-party or Third-party data become powerful marketing tools today. Still, we must be aware of the interest and uses of each in order to reap the full potential for optimized marketing campaigns. What type of data will benefit you the most and how to use it?
Read more
Data-Driven Attribution, or attribution based on data, is a method of marketing analysis based on the data of a website.
Read more
What if the solution came to fruition through a self-service data analytics platform for employees? Modern businesses are typically overloaded
Read more
The term “Big Data” appears in the media every day and in our daily lives. It is promising and it
Read more
Data is the most valuable asset of a company. In recent years, the scale of data collection and analysis investment
Read more
Despite undeniable progress, the public sector is lagging behind compared to the private sector with regard to the control and
Read more
To remain competitive, many companies are transforming their business models with an important focus on the daily growing amount of
Read more
We all know that working with data is not quite so simple. It takes time, patience, precision, talent, logical thinking
Read more