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9 Biggest Marketing Trends That Will Dominate 2020

Rapid growth and advancements made in the sphere of modern technologies significantly affected almost every aspect of our day-to-day lives. No matter if you’re a business person or a consumer, modern technologies can certainly improve your experience. That said, the world of marketing has experienced some interesting changes.

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When Big Data Boosts the Performance of Content Marketing

“Content is king”: this formula pronounced by Bill Gates in 1996 is repeated like a mantra. At this time, people who were interested in the web were not legion. If this expression is more or less true nowadays, it is important that brands do not take it literally. 20 years later, in 2017, many people are concerned about the expression of their brand on the web. We have therefore witnessed a massive proliferation of content. Thus, 89% of B2B companies declare having used content marketing in their strategy.

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