#contentmarketing Archives

Nowadays almost every company out there is engaging in some form of content marketing, but we’re still seeing a wide range of attitudes towards how much energy is invested in it. Unfortunately, for many companies, this means their digital strategy is missing the mark and a huge source of potential revenue is being neglected. The important thing to remember is that for content marketing to be effective it has to be valuable, so you need to make sure you’re optimizing your customers’ experience.

Big Data TechNews Business TechNews Digital Marketing TechNews

When Big Data Boosts the Performance of Content Marketing

September 9, 2019September 5, 2019 ECM TechNews 0 Comments #BigData, #business, #contentmarketing, #digitalmarketing

“Content is king”: this formula pronounced by Bill Gates in 1996 is repeated like a mantra. At this time, people who were interested in the web were not legion. If this expression is more or less true nowadays, it is important that brands do not take it literally. 20 years later, in 2017, many people are concerned about the expression of their brand on the web. We have therefore witnessed a massive proliferation of content. Thus, 89% of B2B companies declare having used content marketing in their strategy.