web analytics

When Big Data Boosts the Performance of Content Marketing

“Content is king”: this formula pronounced by Bill Gates in 1996 is repeated like a mantra. At this time, people who were interested in the web were not legion. If this expression is more or less true nowadays, it is important that brands do not take it literally. 20 years later, in 2017, many people are concerned about the expression of their brand on the web. We have therefore witnessed a massive proliferation of content. Thus, 89% of B2B companies declare having used content marketing in their strategy.

Read more