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How Big Data Can Help Reduce the Attrition Rate of Banks

According to a recent study, one in two customers is willing to change banks in the next six months. What does this mean? It means some backs are lack of personalized products and services. At a time when competition between banks is raging, it is essential that they change their methods to build a sustainable banking relationship and reduce the attrition rate, or churn rate, a term to determine a bank’s ability to retain customers

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