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The Rise And Fall Of The Anonymous Social Media Apps

The number of social media platforms is growing exponentially just like the demand for them. With no doubts, Facebook, Twitter, and Instagram are top most people’s charts, and it’s no surprise that all of these have something in common. These networks are about sharing your identity, and many of their administrators have strict rules in place about making sure that the identities of their users are authentic. Throughout much of the modern world, social media is all about the social cache, and anonymous social networks undermine the fundamental values that customers are looking for.

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What are the New Threats in the Race of Artificial Intelligence?

The race for Artificial Intelligence is launched. Like any technology, AI is not a risk in itself; it is its use that will determine the level and nature of the threats it is likely to cause. AI opens fabulous perspectives in the medical field, in the transport sector, even the protection of the environment. Nevertheless, these latest developments also draw a new spectrum of threats that we will attempt to outline, focusing on three specific types:  military ethics, socio-political and geopolitical.

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Cognitive Science: Is It A New Promised land of Marketing?

To grasp what is happening in a consumer’s brain, without having to ask him to explain it, is the promise of neuromarketing. But the proponents of this method are still far from being able to predict behaviour. In her laboratory, Hilke Plassmann makes interesting experiments. She holds the INSEAD Chaired Professor of Decision Neuroscience and Associate Professor of Marketing at INSEAD,  and works at the border of economics and the nervous system.

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Artificial Intelligence: The Digital Twin, A Promise for Business and Consumers

Among the developments made around Artificial Intelligence, the concept of digital twin is gaining ground. Developed in the early 2000s for Industry 4.0, it offers many opportunities to enhance product performance, anticipate life cycle stages, or plan the activities of an entire production line.

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The Internet of Things: Accelerator of Industry 4.0

The Internet of Things also works for the industry. Data analysis, then made more efficient by advances in Artificial Intelligence, can today transform complex systems into true accelerators of growth. Investment in the digital transformation of industries is growing day by day. By 2020, companies are expected to put nearly 840 billion euros each year to boost their digital technologies, as revealed in the latest PwC study on Industry 4.0.

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Can AI Add a Personal Touch to Human Resources?

In 2017, IBM launched a study of how AI can effectively be woven into the HR and onboarding experience. After polling top CEOs, they found that 66% of them believe cognitive computing can drive significant value in HR. From the ability to enhance the efficiency with which human resource managers can filter and process resumes to the ability to reduce bias and human error, artificial intelligence is impacting business practices in a big way. However, HR has only seen the tip of the iceberg. There are many advancements yet to come.

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What will be the 2019 Trends in Stores in the United States?

2018 is a rich year in the field of mass distribution in the United States. The war between Wal-Mart and Amazon is boosting the sector and many brands and start-ups are emerging. Brands are developing smarter, more tactical strategies to move forward and deliver a better in-store experience to an ever-changing customer base. 2019 promises to be exciting, and even if the year is far from over, here are some trends detected by the Lab SQLI for next year in the field of retail and stores.

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How Quickly has the Mobile Commerce Industry Changed?

Go back to the start of the decade, and mobile commerce was a growing industry. We were told that, by 2018, more people would be using the internet on a smartphone than on a desktop or laptop device. According to Signal Booster’s infographic below though, that is now true: 55% of the 3.2 billion internet users across the globe are using mobile devices.

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What Opportunities A Career In Fintech Can Offer Students?

43% of all student loans are classed as ‘in distress’. This is where students pay too little or default, causing their loan balance to increase. However, for students looking to pay off their debts as quickly as possible, forging a new career in the fintech industry is a wise move. In the first half of the year, the sector raised an impressive $41.7bn. Furthermore, there are ample opportunities in the technology industry which can’t be found anywhere else.

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