web analytics

Exploitation of Data for Marketing Purposes

The proliferation of data on the Internet encourages companies to exploit this gold mine to increase their market share and increase the volume of their sales.

Recent data mining techniques for marketing include geolocation. Thanks to the latest technologies, especially those used by smartphone applications,

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What are the Main Trends of Digital Communication in 2018?

2018 is full of trends in different areas, today we are focusing on the marketing trends that have marked this year in case you missed them.

Augmented Reality (AR)

This technology is more and more popular with businesses. Generally used at points of sale, some companies use it in their street marketing strategy. Currently, it is a well-known brand of footwear that makes talk about it with the use of Augmented Reality.

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What are the Most Used Social Networks by Companies in 2018?

Companies have understood that it is important to use both social media and internal communication strategies in their internal communication strategy. Facebook, Twitter, Pinterest, LinkedIn, Snapchat … but how to navigate all these social networks? What are the most popular social networks for corporate communication strategies? The latest edition of the Hootsuite Barometer and Visionary Marketing tells us exactly how companies make use of social media.

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How Quickly has the Mobile Commerce Industry Changed?

Go back to the start of the decade, and mobile commerce was a growing industry. We were told that, by 2018, more people would be using the internet on a smartphone than on a desktop or laptop device. According to Signal Booster’s infographic below though, that is now true: 55% of the 3.2 billion internet users across the globe are using mobile devices.

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How to Stand Out from Competitors on the Internet?

To conquer a market, a single watchword: stand out! Today, it is no longer enough to be passionate and to invest deeply in your project to succeed. Competition on the web is getting tougher and ads are more and more present and intrusive. In this context, how can you put your business forward to distinguish it from the competition?

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How Digital Marketing Is Helping to Invent New Jobs?

There are at least seven new digital marketing jobs that didn’t exist a decade ago, according to a new report from Forbes. While many fear that the rise of technology will lead to job losses, this isn’t backed up by empirical evidence. For every job that can be automated, a new exciting career opportunity appears. As social media and internet usage in general has soared, new jobs are being invented, seemingly out of thin air. Here are three of the biggest opportunities in digital marketing that didn’t exist ten years ago.

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5 Tips to Improve the ROI of Your Marketing Actions

Boost the Return on Investment (ROI) of your online campaigns has become your number one goal? Learn how to do this by learning which data to use and the key steps to follow for a guaranteed outcome.

As a marketer, you face several obstacles, including one that comes up regularly: the budget. While it is certain that the actions carried out involve sometimes significant expenses

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Infographic: Why Behavioral Segmentation and How to Implement It?

When’s the last time that you felt successful using traditional marketing? By that I mean—have you done some direct mail in which you’ve gotten a boost in sales or customers? Or have you even put a billboard up or bought an ad in the newspaper in which you’ve been able to measure the results? If you’re like many businesses, you’ve realized that those old-fashioned marketing methods aren’t going to cut it anymore, and that in fact there are new online marketing methods almost every day (or so it seems).

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Why Marketing Data Analytics is Important?

Marketing analytics is often seen as limited to website performance such as traffic, bounce rate, or unique visitors, but measuring the overall effectiveness of marketing efforts can be much more complex and represents a challenge. Indeed, website analysis can provide a lot of data and information related to the technical performance of your website…

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Do You Need A Dashboard for Data Analysis – The Why and How?

The web is full of data, a lot of data. Thus, event measurement for the same user or group of users requires data from different sources to be analyzed correctly. For example, the analysis of a marketing campaign for an online retailer should be able to rely on data from…

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