web analytics

How to Stand Out from Competitors on the Internet?

To conquer a market, a single watchword: stand out! Today, it is no longer enough to be passionate and to invest deeply in your project to succeed. Competition on the web is getting tougher and ads are more and more present and intrusive. In this context, how can you put your business forward to distinguish it from the competition?

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How Digital Marketing Is Helping to Invent New Jobs?

There are at least seven new digital marketing jobs that didn’t exist a decade ago, according to a new report from Forbes. While many fear that the rise of technology will lead to job losses, this isn’t backed up by empirical evidence. For every job that can be automated, a new exciting career opportunity appears. As social media and internet usage in general has soared, new jobs are being invented, seemingly out of thin air. Here are three of the biggest opportunities in digital marketing that didn’t exist ten years ago.

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5 Tips to Improve the ROI of Your Marketing Actions

Boost the Return on Investment (ROI) of your online campaigns has become your number one goal? Learn how to do this by learning which data to use and the key steps to follow for a guaranteed outcome.

As a marketer, you face several obstacles, including one that comes up regularly: the budget. While it is certain that the actions carried out involve sometimes significant expenses

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Infographic: Why Behavioral Segmentation and How to Implement It?

When’s the last time that you felt successful using traditional marketing? By that I mean—have you done some direct mail in which you’ve gotten a boost in sales or customers? Or have you even put a billboard up or bought an ad in the newspaper in which you’ve been able to measure the results? If you’re like many businesses, you’ve realized that those old-fashioned marketing methods aren’t going to cut it anymore, and that in fact there are new online marketing methods almost every day (or so it seems).

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Why Marketing Data Analytics is Important?

Marketing analytics is often seen as limited to website performance such as traffic, bounce rate, or unique visitors, but measuring the overall effectiveness of marketing efforts can be much more complex and represents a challenge. Indeed, website analysis can provide a lot of data and information related to the technical performance of your website…

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Do You Need A Dashboard for Data Analysis – The Why and How?

The web is full of data, a lot of data. Thus, event measurement for the same user or group of users requires data from different sources to be analyzed correctly. For example, the analysis of a marketing campaign for an online retailer should be able to rely on data from…

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What Consumers Want in Ecommerce Websites?

There are number of elements that make up an ecommerce website. How can you sort through all of the key features and tactics to figure out what really matters to consumers? The following guest post comes from Maddie Davis, the co-founder of Enlightened-Digital and a tech-obsessed female from the Big Apple. Maddie is going to share with us her perspectives on this question.

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Have We Entered the Era of Blitz Marketing with AI?

Nowadays, it’s a scene you’ll only see in movies: brokers dressed in brightly coloured jackets that frantically scream at symbols flashing on trading floors. But that’s how stocks were bought and sold for most of Wall Street’s history. Then, in the 1990s, electronic exchanges entered the picture. In a short time, powerful PCs made transactions in milliseconds, leaving even the fastest brokers in the dust.

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