web analytics

11 Effective Hacks to Improve Conversions through your Website

Digital marketing has two major components. The first is to attract and bring people to your website and get them interested in what you have to offer. The second part is to convince these visitors to actually buy your products and services or to get registered with your mailing list.

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5 Free Marketing Analytics Tools to Check Out in 2021

Marketers today can easily track the results of digital campaigns with their favorite marketing analytics tools. At a glance, content pros can see a range of metrics like page views, time spent on a page, and conversion rates at the bottom of the user acquisition funnel.

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11 Essential Project Management Skills for Every Business Leader

Whether you are administering the development of a mobile app, designing a website, or just handling any other project as a lead, you’ll have to follow the different phases of project management: planning, strategizing, developing, testing, iterating, implementing, and closing. With deadlines, budgets, resources, and scopes, project managers are expected not to assume as it only leads to inaccuracy. Project management skills are life skills. Few are acquired, few are developed, enhanced, and few are formally strengthened through various project management tools that help to attune your project management process.

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5 Dos & Don’ts Of Digital Marketing in 2021

It’s 2021, the world has evolved completely, and most of the businesses have turned into digital platforms all around the globe. As a result, the ways of business marketing and operations have changed entirely, leaving the old practices behind! Today, we know the modern ways of marketing, typically referred to as digital marketing.

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4 Proven Benefits of Using AI in Data Analysis in Business

The world as we know and see is being completely revolutionized by our current technological era, giving birth to advances like AI (Artificial Intelligence) that’s evolving businesses.

In fact, according to a report from SEM Rush, AI is projected to significantly enhance business value and worker capabilities. “In 2021 alone, the increased usage of AI across businesses is estimated to create over $2 trillion in business value and over 6 billion hours in worker productivity.”

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How Can Cloud-based Tools Transform Your Business?

The usual expectations and realities in business processes shifted in the past year. The recent pandemic affected almost every aspect of management operation. Depending solely on the storefront for income is practically gone, especially for those with a brick-and-mortar store. Physical restrictions and total lockdowns made it impossible for employees always to have the opportunity to be in your office to ask a question or request a meeting with the sales team. Fortunately, cloud-based tools are now accessible to help any business thrive amidst challenges.

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How Is Clubhouse Providing New Social Media Marketing Opportunities?

It’s been a while since marketers realized the enormous potential of social media. New platforms tend to offer many business opportunities for first-time users. For starters, it’s much easier to gather followers on a less busy online platform. Clubhouse is a social media network based on an invitation-only system.

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How to Promote WooCommerce products with Instagram

At any point can’t help thinking about why so numerous eCommerce stores are utilizing Instagram feeds throughout their websites? It’s everything down to the power of social proof. Social proof is a wonder where individuals are affected by the actions, or purchases for this situation, of others. Perhaps the best sorts of social proof are that originating from users. Client social proof is the point at which your existing customers suggest your product or services by posting pictures on social media. There’s nothing similar to word of mouth or visual testimonials to persuade your likely customers of your products or services. Exploit free client-generated content and show it on your website to build your WooCommerce conversions.

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The Ultimate Benefits of Mobile Payments for Businesses during COVID-19 Outbreak

The COVID-19 outbreak has affected one’s economic and social well-being tremendously. But simultaneously, it has been a key driver of digitalization the world over. Digital payments, particularly mobile payments, have emerged as a means for enterprises and businesses to operate in this new normal. Payments historically had been confined to credit cards, debit cards, or cash. Yet with the advances of smartphones, today, payments can be made by simply taping or waiving a mobile phone over the terminal reader.

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Best Practices for Secure Mobile App Development

Mobile application security isn’t a benefit or a feature, it is a bare necessity. As one breach in the application could cost the business, not just thousands of dollars but a lifetime of trust from the customers. This is the main reason behind having high-level security in your app from the time it is being developed. Therefore, mobile app development companies should follow a specific process by keeping security a priority from the time they start writing the first line of code. Besides this, while the mobile app developers are busy creating the most innovative, intuitive, and exciting application, they should keep in mind that at which stage a hacker can break-in the system or which feature can be vulnerable.

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