web analytics

How Businesses Can Use Push Notifications to Reach Their Leads Effectively

Push notifications can be an important aspect to spot the light on your administrations and convert prompt deals in your web based business. Just ensure that you put resources or the investment into the correct sort of pop-up messages that are intended to facilitate your clients in the best way to go to your site.

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Data-Driven Marketing: What is Second-Party Data and How to Use It?

In the previous article, we have talked about the first-party data and how it can be used for marketing purpose. In this article, we will continue to talk about another type of data: the second-party data. The second-party data is essentially the same as the first-party data except that this data comes from a third-party company. The goal is to buy data from a company to which they belong. This data is therefore similar and can come from sources that are identical to your own first-party data.

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Data-Driven Marketing: What is First-Party Data and Why Do You Need It?

The world of data continues to impose itself on us. Data is absolutely everywhere and even becomes a bargaining chip. First-party, Second-party or Third-party data become powerful marketing tools today. Still, we must be aware of the interest and uses of each in order to reap the full potential for optimized marketing campaigns. What type of data will benefit you the most and how to use it?

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When Big Data Boosts the Performance of Content Marketing

“Content is king”: this formula pronounced by Bill Gates in 1996 is repeated like a mantra. At this time, people who were interested in the web were not legion. If this expression is more or less true nowadays, it is important that brands do not take it literally. 20 years later, in 2017, many people are concerned about the expression of their brand on the web. We have therefore witnessed a massive proliferation of content. Thus, 89% of B2B companies declare having used content marketing in their strategy.

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How to Choose the Right PCB Software for Your Business

As a business owner, it is important that you have the right kinds of software to help your business grow and allow your staff to work effectively. For those in the PCB (Printed Circuit Boards) design business, choosing PCB software can be tricky, especially when there are so many options out there. The good news is that there are some things that you can do to make sure that you are choosing the right software.

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Tips To Handle Credit Card Processing By Online Companies

If you are a small business owner but want to take your business to the next higher level creating a retail component, it is very important that you find an affordable and reliable credit card processing company. On the other hand, if you are a retailer but finding it difficult to manage your sales then it is time to stop and think what is stopping you.

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