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What is Enterprise Resource Planning Software and How it Can Join the IoT Ecosystem?

Although the Internet of Things (IoT) was once a tech buzzword, it’s now a reality for businesses and people worldwide. IoT is the term for the network of of physical devices with internet access, which includes anything from mobile phones, to smart watches, to washing machines and even cars. Though IoT is already integrated into the daily lives of many, its impact is expected to grow in the next few years. Market reports suggest more than 42 billion devices will be connected to the internet by 2022, meaning forward-thinking businesses can use IoT to their benefit.

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What Your Digital Marketing Strategy Need This 2019?

Technological advancements often define the future for marketers. Every new launch or update will mean new challenges for those who run the digital marketing end of the business. The savvier and smarter the modern tools get, the harder it is to maintain the momentum. If marketers are not careful, they might find themselves eating the dust of their competitors. That is why it is important to arm themselves with the necessary knowledge and grit to keep up with the constantly evolving world of the digital age.

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Successful Digital Strategy: From Big Data to Smart Data

Improving the customer experience and meeting the growing demands of customers are the two main motivations of companies for the development of digital strategies. It is essential to understand the customers during their entire journey. Personas, customer experience cards and contact point strategies are used as analytical tools for today’s businesses. We collect a lot of customer data; but how can we turn it  from Big Data to smart data?

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7 Key Digital Marketing Trends for Organizations in 2019

Digital marketing is a very volatile landscape. What worked two years ago is no longer as effective. That’s why business owners need to keep track of various trends and revise their digital marketing strategy regularly. It is generally considered a good practice to conduct an audit of your marketing campaign every year and incorporate new strategies during the process.

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Blockchain at the Service of International Trade: Commodities in the Spotlight

The technology of shared or distributed networks, commonly known as Blockchain , has all the necessary assets to establish itself as the essential technology in the sectors of maritime transport and international trade, particularly because of its high potential for transparency and security.

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Customer Experience: How to compete with Amazon’s strategy?

Amazon uses all the data it collects, both through advertising and transactions with customers in its business, to document a more personalized and effective customer experience. So, why is it so successful (and will continue to succeed) even after the entry into force of the GDPR regulations? But because Amazon offers a phenomenal experience with the data that consumers entrust to it!

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How to Set Goals for a B2B Social Media Campaign in 5 Easy Steps

Marketing strategies have no way of taking shape without a set of goals to work towards. For some, finding a goal and keeping it can take a mere breath, but what’s easy for others can be difficult for some. Setting goals can certainly fall into that category. And for this reason, it’s important to learn how to set goals for a B2B social media campaign.

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4 Rules to Improve Customer Knowledge

Knowing your customers well can help you personalize interactions with your contacts, build loyalty, improve the customer experience and, ultimately, boost your sales. At the time of Big Data and customer-centric strategies, the customer knowledge is a key to good business development and to differentiate from the competition.

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Why Carrying Out A Data Project is Still A Road with Pitfalls?

For businesses, the use and analysis of data has become an important driver of their growth. But developing a data project is a complex process that requires certain criteria to be transformed into real success. Companies must create innovative products that are adapted to the uses of their customers in a much more regular and accelerated way.

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