web analytics

Outsourcing Big Data: The Outsourcing of Data Analytics

In general, outsourcing is a practice whereby a company uses another company or individual to perform certain tasks, take over operations or provide services in its place. The subcontractor will then order its employees or computers to perform the tasks or services directly on the company site, or from outside.

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Benchmarking Big Data: Definition and Top 5 of the Best Tools

In order to know if a Big Data system will be efficient enough to meet the needs of the company, it is necessary to evaluate and compare it. This is called Benchmarking. To do this, we use suites of specialized tools called Benchmarking Big Data. On the principle of the test bench, analysts test each of the hardware and software features offered by the suppliers.

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Why is Retail Industry Adopting Edge Computing on IoT?

Retailers are used to change, as they have been forced by new online purchasing practices to innovate and adapt their strategies to new consumer habits, and the change is far from over as the Edge Computing on IoT offers traditional stores new opportunities to innovate by creating unique customer experiences. Contrary to rumors, traditional stores are bound to last and have good days in front of them if they continue to innovate as well.

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5 Ways to Use Artificial Intelligence for Digital Marketers

In one way or another, almost all businesses can benefit from building on the potential of Artificial Intelligence (AI) and Machine Learning (ML). As AI begins to show interest in marketing, let’s look at how these new technologies can make content offerings more relevant and engaging customers by fostering successful interactions.

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IoT and Big Data applications in Retail Trade

IoT (Internet of Things) is used to personalize the in-store experience with offers related to purchase and navigation history. It provides valuable information about buying behavior, allowing retailers to surprise and delight consumers through different distribution channels. Clearly, the retail landscape is certainly more dynamic and interesting than the more traditional retail models of 20 years ago.

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