web analytics

How Big Data and Artificial Intelligence are Transforming the World?

The massive increase in the flow of information coupled with analytic technologies is transforming companies in depth. These are oriented towards the management of their activities and integrate new solutions and technologies carried by Artificial Intelligence (AI) and in its wake, Machine Learning. Even if some markets are still looking and all sectors do not all take advantage of the levers of innovation generated by the data, a revolution is indeed underway.

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5 Tips to Improve the ROI of Your Marketing Actions

Boost the Return on Investment (ROI) of your online campaigns has become your number one goal? Learn how to do this by learning which data to use and the key steps to follow for a guaranteed outcome.

As a marketer, you face several obstacles, including one that comes up regularly: the budget. While it is certain that the actions carried out involve sometimes significant expenses

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How Big Data Can Help Reduce the Attrition Rate of Banks

According to a recent study, one in two customers is willing to change banks in the next six months. What does this mean? It means some backs are lack of personalized products and services. At a time when competition between banks is raging, it is essential that they change their methods to build a sustainable banking relationship and reduce the attrition rate, or churn rate, a term to determine a bank’s ability to retain customers

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AI, IoT and VR: When Fashion and Technology Intersect

It is been several years now that technology is part of the world of fashion. With the advent of e-commerce, the impact of technology in fashion is undeniable. It is revolutionizing the way companies operate with data, Internet of Things (IoT), Artificial Intelligence (AI) and Virtual Reality (VR). As this sector is growing, retailers must adapt to the new challenges imposed by technology and force all industries to adapt if they want to survive.

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Do You Need A Dashboard for Data Analysis – The Why and How?

The web is full of data, a lot of data. Thus, event measurement for the same user or group of users requires data from different sources to be analyzed correctly. For example, the analysis of a marketing campaign for an online retailer should be able to rely on data from…

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How to Analyze Social Network Data – 5 Steps to Follow

We are part of the millions of users who feed social networks with our personal data. The following five key points will provide you some advice to turn these volumes of data into knowledge and identify trends to power digital applications. It is possible to exploit the data of social networks (Twitter, Facebook and Instagram) by programming interfaces (APIs) made available to developers.

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Think Twice About A Business When You Continue to Hear These 4 AI Buzzwords

For every company that uses AI to do something revolutionary, there are others that are not. The “Digital Trends” report published by Adobe in 2018 reveals that only 15% of companies currently use Artificial Intelligence, 31% have it on the agenda for next year, but this demand does not necessarily match the increase in high quality AI products.

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3 AI Mindsets Any Future Entrepreneurs Should Have

The concept of Artificial Intelligence (AI) has existed for some time. Government organizations and large corporations have been experimenting with this technology for decades.The results have led to all sorts of solutions that make the world smarter and more efficient. However, the massive AI implementation in the small business sector is still relatively new.

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Big Data and Data Science: What are the Big Opportunities for Engineers?

With the growth of the Internet, connected objects, e-commerce and social networks, the volume of data available to businesses has literally exploded. It is now possible for both large companies and SMEs to aggregate data about their customers, the market, or even the competition to guide their strategy and development.

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