web analytics

Predictive Analytics, What is Its Interest in Business?

Anticipating, controlling and, above all, automating actions in companies are increasingly necessary needs in the professional world. Automating actions to make them more reliable and gaining productivity is a goal for many companies. Today, the terms Artificial Intelligence, Big data or predictive analytics are very often used. They represent a new sector still vague for the public.

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A Data Lake without Enterprise Architecture is A Leap into the Void

The Big Data, Data Science, Data Lake triptych has generated the hope of new business opportunities, based on better exploitation of the supposed value of the data.

This new Eldorado inspired by technologies created by the GAFA is often perceived as a purely technical solution. However, it seems necessary to address the essential contributions of enterprise architecture in the valuation and success of a Data Lake through three distinct chapters:

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The Connected Consumer: New Behaviors to Understand

Yesterday, manufacturers, wholesalers and traders led the game. Today, we have smartphone, computer, tablet, but also shows, scales, refrigerator and other everyday objects become connected. The provision of data on our environment and on our own way of life now seems natural to us and we know how to consult and exploit them. This trend is forcing distributors and other businesses to tackle traditional sales and marketing models.

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How Big Data Analytics Influences the NoSQL Database Landscape?

The evolution of Big Data has contributed to the incredible changes in the NoSQL database structures. The early forms of data that most large corporations and start-ups used had finite structure, and volume. The emergence of smart speakers as parts of IoT, the increasing use of mobile devices to connect to e-commerce services and the popularity of clouds has resulted in the inflow of useful data from individual interactions from customers, clients, and competitors. It has caused the drastic change of NoSQL databases and the NoSQL database management systems.

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Top 10 Strategic Technologies in 2019, According to Gartner

The end of the year follows and is similar: analysts and the media publish their summaries of the year that ends and the trends for the coming year. Gartner opens the ball with the highlight of 10 technologies, divided into three categories, which will be strategic for businesses in 2019.

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The Future of Collaboration: Towards Hyperconnectivity

The future is mysterious! The eventual symbiosis of Artificial Intelligence (AI), connected objects, quantum computers and Blockchain technology will shape new models of collaboration. These new models will simplify our lives. This merger, which is already under way, makes a lot of opportunities possible.

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The Internet of Things and the Connected City: A Promising Duo

With advances in data analytics and Cloud storage, the possibilities of accumulating and processing information are increasing. In addition, wireless technologies, cameras and sensors are accessible and inexpensive; a large number of objects are now connected to the Internet, even some toys for children.

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Successful Digital Strategy: From Big Data to Smart Data

Improving the customer experience and meeting the growing demands of customers are the two main motivations of companies for the development of digital strategies. It is essential to understand the customers during their entire journey. Personas, customer experience cards and contact point strategies are used as analytical tools for today’s businesses. We collect a lot of customer data; but how can we turn it  from Big Data to smart data?

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