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Cognitive Science: Is It A New Promised land of Marketing?

To grasp what is happening in a consumer’s brain, without having to ask him to explain it, is the promise of neuromarketing. But the proponents of this method are still far from being able to predict behaviour. In her laboratory, Hilke Plassmann makes interesting experiments. She holds the INSEAD Chaired Professor of Decision Neuroscience and Associate Professor of Marketing at INSEAD,  and works at the border of economics and the nervous system.

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Blockchain at the Service of International Trade: Commodities in the Spotlight

The technology of shared or distributed networks, commonly known as Blockchain , has all the necessary assets to establish itself as the essential technology in the sectors of maritime transport and international trade, particularly because of its high potential for transparency and security.

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Customer Experience: How to compete with Amazon’s strategy?

Amazon uses all the data it collects, both through advertising and transactions with customers in its business, to document a more personalized and effective customer experience. So, why is it so successful (and will continue to succeed) even after the entry into force of the GDPR regulations? But because Amazon offers a phenomenal experience with the data that consumers entrust to it!

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The Internet of Things: Accelerator of Industry 4.0

The Internet of Things also works for the industry. Data analysis, then made more efficient by advances in Artificial Intelligence, can today transform complex systems into true accelerators of growth. Investment in the digital transformation of industries is growing day by day. By 2020, companies are expected to put nearly 840 billion euros each year to boost their digital technologies, as revealed in the latest PwC study on Industry 4.0.

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4 Rules to Improve Customer Knowledge

Knowing your customers well can help you personalize interactions with your contacts, build loyalty, improve the customer experience and, ultimately, boost your sales. At the time of Big Data and customer-centric strategies, the customer knowledge is a key to good business development and to differentiate from the competition.

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Why Carrying Out A Data Project is Still A Road with Pitfalls?

For businesses, the use and analysis of data has become an important driver of their growth. But developing a data project is a complex process that requires certain criteria to be transformed into real success. Companies must create innovative products that are adapted to the uses of their customers in a much more regular and accelerated way.

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Exploitation of Data for Marketing Purposes

The proliferation of data on the Internet encourages companies to exploit this gold mine to increase their market share and increase the volume of their sales.

Recent data mining techniques for marketing include geolocation. Thanks to the latest technologies, especially those used by smartphone applications,

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