Analytics TechNews Archives - Page 2 of 14

Cognitive Science, digital marketing, TechNews, tech news

To grasp what is happening in a consumer’s brain, without having to ask him to explain it, is the promise of neuromarketing. But the proponents of this method are still far from being able to predict behaviour. In her laboratory, Hilke Plassmann makes interesting experiments. She holds the INSEAD Chaired Professor of Decision Neuroscience and Associate Professor of Marketing at INSEAD, and works at the border of economics and the nervous system.

IoT and data analysis, internet of things, TechNews, tech news

Analytics TechNews IoT TechNews

IoT and Data Analysis: What Impacts for Businesses?

January 25, 2019 ECM TechNews 1 Comment #analytics, #DataAnalysis, #IoT

For companies, the challenge of IoT and data analysis is simple: to produce, from the raw data, useful information for their business, to enable them to improve the customer experience, facilitate the team work. All sectors are concerned, especially for the following 4 specific sectors for B2B.

Analytics TechNews Big Data TechNews Business TechNews

Blockchain at the Service of International Trade: Commodities in the Spotlight

January 23, 2019January 22, 2019 ECM TechNews 0 Comments #analytics, #BigData, #blockchain, #business

The technology of shared or distributed networks, commonly known as Blockchain , has all the necessary assets to establish itself as the essential technology in the sectors of maritime transport and international trade, particularly because of its high potential for transparency and security.

Customer Experience, digital marketing, TechNews, tech news

Analytics TechNews Business TechNews Digital Marketing TechNews

Customer Experience: How to compete with Amazon’s strategy?

January 21, 2019January 21, 2019 ECM TechNews 0 Comments #analytics, #business, #digitalmarketing

Amazon uses all the data it collects, both through advertising and transactions with customers in its business, to document a more personalized and effective customer experience. So, why is it so successful (and will continue to succeed) even after the entry into force of the GDPR regulations? But because Amazon offers a phenomenal experience with the data that consumers entrust to it!

Internet of Things, IoT, Industry 4.0, TechNews, tech news

Analytics TechNews Emerging TechNews IoT TechNews

The Internet of Things: Accelerator of Industry 4.0

January 18, 2019January 18, 2019 ECM TechNews 0 Comments #analytics, #IoT

The Internet of Things also works for the industry. Data analysis, then made more efficient by advances in Artificial Intelligence, can today transform complex systems into true accelerators of growth. Investment in the digital transformation of industries is growing day by day. By 2020, companies are expected to put nearly 840 billion euros each year to boost their digital technologies, as revealed in the latest PwC study on Industry 4.0.

Customer Knowledge, digital marketing, TechNews, tech news

Analytics TechNews Business TechNews Digital Marketing TechNews

4 Rules to Improve Customer Knowledge

January 14, 2019January 10, 2019 ECM TechNews 0 Comments #analytics, #digitalmarketing, #marketing

Knowing your customers well can help you personalize interactions with your contacts, build loyalty, improve the customer experience and, ultimately, boost your sales. At the time of Big Data and customer-centric strategies, the customer knowledge is a key to good business development and to differentiate from the competition.

Data Quality, analytics, TechNews, tech news

Analytics TechNews Big Data TechNews

Poor Data Quality: Some Examples of Causes

January 11, 2019January 10, 2019 ECM TechNews 0 Comments #analytics, #DataAnalysis

Everyone agrees that it is better to tackle data quality issues and root causes rather than correct downstream data. When

data project, data analysis, TechNews, tech news

Analytics TechNews Big Data TechNews Business TechNews

Why Carrying Out A Data Project is Still A Road with Pitfalls?

January 9, 2019January 8, 2019 ECM TechNews 0 Comments #BigData, #business, #data

For businesses, the use and analysis of data has become an important driver of their growth. But developing a data project is a complex process that requires certain criteria to be transformed into real success. Companies must create innovative products that are adapted to the uses of their customers in a much more regular and accelerated way.

Artificial Intelligence, AI, TechNews, tech news

A.I. TechNews Analytics TechNews Big Data TechNews Emerging TechNews

Artificial Intelligence: If We Entrusted the Keys of the Economy to a Machine?

January 7, 2019January 4, 2019 ECM TechNews 0 Comments #AI, #BigData, #tech

Since 1950 and the Turing test, Artificial Intelligence (AI) has continuously excited our fears and fuel our dreams. Whether through literature or film, we no longer count the elements of our popular culture that fantasize its superiority over the human.

Analytics TechNews Big Data TechNews Business TechNews Digital Marketing TechNews

Exploitation of Data for Marketing Purposes

January 2, 2019December 20, 2018 ECM TechNews 0 Comments #BigData, #digitalmarketing, #tech

The proliferation of data on the Internet encourages companies to exploit this gold mine to increase their market share and increase the volume of their sales.

Recent data mining techniques for marketing include geolocation. Thanks to the latest technologies, especially those used by smartphone applications,