web analytics

5 Low-Cost Ways Your Ecommerce Business Can Start To Use Big Data

For anyone wondering what exactly big data means, here’s the simplest and most practical way to look at it: it’s the productive analysis and/or use of immense data sets so big that they ideally need custom tools. Of course, Big Data mostly gets discussed as a major pursuit of enormous brands and world-spanning conglomerates. What about smaller businesses?

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