web analytics

What Data Do You Need to Optimise Your Ecommerce Business in 2021

If you’re looking for ways to grow your ecommerce store then you need to start by looking at the data and understanding what you’re doing right, and what needs to be improved. We take a look at what data you should be using to optimize your ecommerce business in 2021.

Read more

5 Low-Cost Ways Your Ecommerce Business Can Start To Use Big Data

For anyone wondering what exactly big data means, here’s the simplest and most practical way to look at it: it’s the productive analysis and/or use of immense data sets so big that they ideally need custom tools. Of course, Big Data mostly gets discussed as a major pursuit of enormous brands and world-spanning conglomerates. What about smaller businesses?

Read more