web analytics

The Internet of Things: Accelerator of Industry 4.0

The Internet of Things also works for the industry. Data analysis, then made more efficient by advances in Artificial Intelligence, can today transform complex systems into true accelerators of growth. Investment in the digital transformation of industries is growing day by day. By 2020, companies are expected to put nearly 840 billion euros each year to boost their digital technologies, as revealed in the latest PwC study on Industry 4.0.

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4 Rules to Improve Customer Knowledge

Knowing your customers well can help you personalize interactions with your contacts, build loyalty, improve the customer experience and, ultimately, boost your sales. At the time of Big Data and customer-centric strategies, the customer knowledge is a key to good business development and to differentiate from the competition.

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Why Carrying Out A Data Project is Still A Road with Pitfalls?

For businesses, the use and analysis of data has become an important driver of their growth. But developing a data project is a complex process that requires certain criteria to be transformed into real success. Companies must create innovative products that are adapted to the uses of their customers in a much more regular and accelerated way.

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Exploitation of Data for Marketing Purposes

The proliferation of data on the Internet encourages companies to exploit this gold mine to increase their market share and increase the volume of their sales.

Recent data mining techniques for marketing include geolocation. Thanks to the latest technologies, especially those used by smartphone applications,

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Why Actuarial Data of Insurers is A Treasure for Customer Knowledge?

At the heart of insurer activity, actuarial data is a valuable tool for risk prediction and price calculation for each of the risks covered. Can this data also help to anticipate precisely the insured life events, and thus feed insurers’ customer knowledge? Can risk prediction be transformed into customer prediction, relying on the latest data analysis technologies?

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What are the Main Trends of Digital Communication in 2018?

2018 is full of trends in different areas, today we are focusing on the marketing trends that have marked this year in case you missed them.

Augmented Reality (AR)

This technology is more and more popular with businesses. Generally used at points of sale, some companies use it in their street marketing strategy. Currently, it is a well-known brand of footwear that makes talk about it with the use of Augmented Reality.

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What are the Most Used Social Networks by Companies in 2018?

Companies have understood that it is important to use both social media and internal communication strategies in their internal communication strategy. Facebook, Twitter, Pinterest, LinkedIn, Snapchat … but how to navigate all these social networks? What are the most popular social networks for corporate communication strategies? The latest edition of the Hootsuite Barometer and Visionary Marketing tells us exactly how companies make use of social media.

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