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When Big Data Boosts the Performance of Content Marketing

“Content is king”: this formula pronounced by Bill Gates in 1996 is repeated like a mantra. At this time, people who were interested in the web were not legion. If this expression is more or less true nowadays, it is important that brands do not take it literally. 20 years later, in 2017, many people are concerned about the expression of their brand on the web. We have therefore witnessed a massive proliferation of content. Thus, 89% of B2B companies declare having used content marketing in their strategy.

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Why Cybersecurity is A Key Enabler for Industry 4.0 Adoption?

Cybersecurity is ubiquitous in our daily lives: in our personal lives, our work and even within our cities. The scope and scale of cyberattacks is increasing in size and complexity. With the emergence of new technological innovations in critical and industrial infrastructures, cybercriminals are increasingly turning to the industry. Cybersecurity becomes a key consideration for Industry 4.0 adoption.

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How to Choose the Right PCB Software for Your Business

As a business owner, it is important that you have the right kinds of software to help your business grow and allow your staff to work effectively. For those in the PCB (Printed Circuit Boards) design business, choosing PCB software can be tricky, especially when there are so many options out there. The good news is that there are some things that you can do to make sure that you are choosing the right software.

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Smart City: Sustainable City with Technological Innovation

Smart city is not a recent concept or linked to the emergence of new technologies: it is primarily a sustainable city, designed to optimize costs, respect the environment and increase the well-being of its inhabitants. Smart cities already existed before the advent of machines: the palatial of the Alhambra in Granada, built in the 13th centuries, has been designed with a view optimization and good management of available natural resources, by being the ancestor of modern smart cities.

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IoT and Big Data: What are the Relationship between the Two?

The Internet of Things (IoT) and Big Data are two interconnected and inseparable technologies. Discover the relationship between these two revolutionary technologies. More and more devices and objects are connected to the Internet. These connected objects generate data, which can be analyzed to reveal trends and information for various purposes. This is why IoT and Big Data are closely related. However, before going into more detail about this relationship, we need to go back to the definition of these two technologies.

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Big Data for Business: How to Optimize Your Data?

Until a few years ago, many people did not understand the concept of Big Data, what it referred to and how it could be fundamental to the development of an activity. Many companies did not see the value of adopting a Big Data solution, which required not only a change of strategy, but also a significant investment.

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Why Local SEO Services are Important for Your Business?

Local SEO services can enhance a website ranking according to a particular, city, region and area and eventually improve the ranking of the website locally. It makes local users find you easily on the internet. Customers are trying to find out services in their area using a keyword entered as city or town name.

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Why Instagram is the Future of Social Media Marketing?

As Confucius said, “A picture is worth a thousand words”. We can see today on social networks that images generate more commitment than a text or a link. The image is a powerful lever of engagement and knowing a growing success, new social networks, such as Instagram, decided to devote themselves to this theme.

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5 Ways Big Data Can Add Value to Your Custom Software Development

A study conducted in 2017 on the global market for large data showed that at the end of the year almost 53% of all companies had adopted analytical analysis of data in one form or another in order to optimize their performance. The talent market has also seen increased demand for experienced professionals in Big Data.

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Internet of Things: After Adoption, Then Monetization?

Since its creation in 1999, IoT (Internet of Things) has evolved considerably. It is now applied in various sectors for equally varied uses. It is used for tracking and real-time tracking of articles in the logistics sector, for daily assistance to the general public, particularly in the areas of household appliances and health, etc.

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