web analytics

The Frightening Link Between Bots and Click Fraud

PPC is one of the most powerful marketing tools any business can use online. However, it has one fundamental flaw: it’s impossible to tell if the ad clicks originated from a human or a bot.

See, click fraud and bots go hand in hand, and bots are an increasing problem not only for advertisers but for all websites. A well-coordinated bot attack can be orchestrated from anywhere and can do severe damage to any PPC campaign.

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How to Boost Your Bulk Messaging with Artificial Intelligence

One of the hallmarks of 21st century business is just how essential great communication is. Moreover, when prioritized and invested in properly, impactful messaging can make the difference between businesses that last and those that flounder. From swift responses to helpful guidance, messaging customers is a chance to convert sales, build overall business value, reinforce values, and stand out for the right reasons. Conversely, many businesses don’t see the systems they use for connecting with their customers — both on a technical and process level — as an asset.

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Data Mining: How to Best Exploit the Potential of Data

Data plays a central role in e-commerce. In order to optimize the sales process, online stores strive to collect and analyze user data. Using analysis tools, figures and indicators can reveal the purchasing behavior of consumers, ranging from the products they place in their online shopping cart to the products viewed.

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4 Reasons Why Most Enterprise-Level Businesses Do Not Get Digital Adoption

We live in the digital age, but in many enterprise-level businesses, you wouldn’t know it. Many companies have vague plans on how they will move to a more digital approach. Despite this, much of their operations, both internal and customer-oriented, remain stuck in an earlier era.

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Automation: ROI, Tools & Productivity

Automation has many benefits. Among the advantages are these: It frees up employees from performing manual or repetitive tasks and allows them to focus on tasks that require more thinking and analysis. It increases productivity and the quality of products. It speeds up the time to do the job, facilitating business growth.

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