web analytics

Infographic: Why Behavioral Segmentation and How to Implement It?

When’s the last time that you felt successful using traditional marketing? By that I mean—have you done some direct mail in which you’ve gotten a boost in sales or customers? Or have you even put a billboard up or bought an ad in the newspaper in which you’ve been able to measure the results? If you’re like many businesses, you’ve realized that those old-fashioned marketing methods aren’t going to cut it anymore, and that in fact there are new online marketing methods almost every day (or so it seems).

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