Growing Usage of Digital Technology to Intensify Demand for Marketing Analytics
Marketing analytics helps marketers to gauge the success of their marketing activities through various processes and technologies. This is made possible by measuring the performance of a particular marketing initiative. For instance, is blogging more effective for a particular company, or is it engagement through social media or via channel communications that can ensure the best results? Marketing analytics apprise the marketers about the performance of the marketing programs they are implementing.
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