Ultimate Guide to Effective Social Media Strategies on Amazon
Are you looking for a way to get a head start on boosting your sales as a new Amazon seller? Or are you not witnessing any growth despite being in the marketplace long ago? Whichever situation you might be in, now might be the best time to rethink your marketing strategies, especially your social media strategies.
In this ultimate guide, you will know more about social media’s role in increasing your product sales and brand awareness. Moreover, you will learn about some effective tips that you can apply to see significant improvements in your traffic and sales. Afterward, decide which platforms and strategies would help you achieve your business goals.
Why social media is important for Amazon sellers
There are several online marketing strategies that you can use to promote your brand and products, such as email marketing, Pay-Per-Click (PPC) advertising, and social media marketing. Unfortunately, even though Amazon’s PPC ads program within its marketplace seems effective to multiple third-party sellers, it can cost you a lot of money.
But if you prefer to save money and still promote your business, social media is the best option. It is free to create social media accounts, post content regularly, and ask others to like your page. Once you have gathered enough followers, they will become more exposed to your content, which makes them more likely to be enticed to purchase your products.
Moreover, maximizing social media will allow you to reach more potential customers worldwide. According to recent statistics, the average daily social media usage of internet users globally is 147 minutes, or 2 hours and 45 minutes per day. During this period, you must appear on their screens and engage them to buy your products, which can help boost your sales.
The different types of social media and how they can be used to boost sales
Over time, social media sites continue to develop more innovations in their platforms to continuously engage their users, like Instagram and Twitter launching Stories and Spaces, respectively. Thus, different social media types have allowed business owners to have various exciting avenues to introduce their brands and products to the public.
This section will delve into some social media types and how businesses can utilize these to increase their sales.
1. Social Networking Sites
From the name itself, social networking sites can help people from different places connect and build communities and groups as well as share information, experiences, and ideas. However, you can leverage these platforms and their active users to increase brand awareness and build relationships among followers and loyal customers. In addition, these would help your business in terms of market research, lead generation, and product development.
2. Social Audio Platforms and Formats
Spotify, Twitter Spaces, and Clubhouse are some of the popular platforms for this type of social media. Because of the COVID-19 lockdowns, more people subscribed to podcasts or listened to Twitter spaces as a way to join live conversations and discussions with other people globally.
But as a business owner, you can showcase your brand and products through these platforms. First, you can host your podcast where you share relevant content about your business and product offerings. For example, if you sell pet accessories, use this platform to inform pet owners about alternative pet products, including the ones your brand offers.
3. Image and Video Sharing Platforms
If there is one social media type that you must dedicate most of your time to, it would be image and video sharing platforms, which include Instagram, Youtube, and Tiktok. Because the Amazon marketplace does not offer a wide variety of outlets for brands to express their creativity, it would be best for you to use other platforms instead.
For instance, you can use Instagram to post your latest product launches and spoilers, brand events, discounts, and news. This would be helpful to redirect your followers and loyal customers to your shop even if they are not browsing or shopping on Amazon.com.
Furthermore, YouTube and Tiktok are excellent sites to share your product videos. In Tiktok, you can choose from several filters and audio recordings to create content that would engage your followers and potential buyers. Also, try to integrate or participate in trending videos into your content to attract more customers. Meanwhile, you can use YouTube to create informative or practical videos about your products.
4. Discussion Forums
As a business owner, you might have benefited from discussion forums when searching for what to sell on Amazon FBA. But besides getting information and opinions from other people, you can also use discussion forums to present your brand.
You can achieve this by responding to users’ questions on forums, such as Reddit or Quora. Share the information you believe will be helpful to them, especially if you have the expertise or have done extensive research on it. Afterward, use this avenue to introduce your brand and products. However, be mindful of deliberately promoting your products in your answers because other users might comment negatively, thus affecting your brand image.
Tips for creating and implementing social media strategies effectively
Using social media is a great move to achieve your goals However, it would produce better results if you utilize all available features strategically. Below are some tips you can take note of as you implement social media marketing strategies:
- Remember that you are not expected to use all social media platforms for marketing your products. Identify your target audience and customers first and assess which platforms would help you capture their attention.
- Set specific, measurable, attainable, relevant, and time-bound (S.M.A.R.T.) social media goals that align with your business’s mission and vision.
- Utilize available tools to generate data and social media metrics, such as reach, clicks, and engagements. Then, use these data and metrics as a basis for your next business plans and marketing strategies.
- Create engaging content regularly. Social media algorithms are tricky to work with, but the more active you are on social media, the more often your content appears to your followers.
- Look into your competitors’ social media marketing strategies and evaluate which ones worked and did not work for them. For example, if you observe that they do not implement green marketing strategies, consider using this perspective to attract potential eco-friendly customers.
Indeed, social media is a powerful marketing tool that can influence several people to purchase your products and support your brand. There are multiple social media types you can incorporate into your business, such as social networking sites, social audio platforms, image and video sharing sites, and discussion forums. As a business owner, you can achieve your business goals on Amazon using social media as long as you utilize the available platforms effectively and strategically.