There exists a lot more room before the digital revolution truly reaches its peak. As it continues to evolve, we get to see new and unexpected trends that redefine the marketing space. To help you understand where digital marketing is headed in 2021 and what to expect in the future, we’ll walk you through some of the most groundbreaking digital marketing trends for 2021 with value-added marketing examples. Hold your breath until you get a chance to personally experience the following trends:
Marketing Automation Will become Mainstream
While marketing automation software has been around for a while, it’s expected to become mainstream in 2021 and beyond. The dynamic customer journey of today contains so many touch points across various devices that they can become impossible to track manually as a business grows. The only way to evaluate ROI and predict outcomes in a situation like this is to possess sophisticated attribution models.
Hence, updated marketing automation tools and software programs will be widely adopted in 2021 and beyond, helping organizations generate personalized content, better convert leads, and record and analyze results. Some examples of top marketing automation tools include HubSpot, an inbound marketing software with a variety of tools; Marketo, which helps you manage email campaigns efficiently and more; and Pardot/ExactTarget, which not only automates email marketing campaigns but also provide a range of other features.
Privacy Protection May Hurt Targeting Accuracy
With marketers using artificial intelligence (AI)-powered tools to track and record user data on websites, online customers are highly concerned about privacy. In the coming years, we’re going to see strict digital privacy laws that may prevent the automatic background collection of data that is used for targeting consumers in ad campaigns. As a result, the way eCommerce sellers currently track, target, and retarget potential customers may need to undergo major changes.
Cryptocurrency and NFTs in Social Media Marketing
As interesting as it gets, cryptocurrencies, particularly Bitcoin, have become popular on social media platforms. For your information, Facebook has begun promoting the use of NFT display options and avatars, while Twitter is planning to integrate cryptocurrency payments. During the next few years, we expect to see more firms stepping in this direction. Thus, now is the time to think about how your brand should jump on the bandwagon and sell the brand beyond the products and services.
Increasing Interactions in Content Experience
Content marketing is expected to undergo a significant change. To impress the modern customer, you need to leverage interactive content on every digital platform you choose to market your business.
Whether you’re adding blog posts to your website, running ad campaigns on social media networks, or organizing email campaigns, you’ll need to develop content that keeps the users highly engaged. Examples of such content include videos and animated images, quizzes, personalized product suggestions, forms, easily noticeable CTAs, and whatever appeals to your specific audience. When looking for content marketing services, be sure to inquire about this from the company you choose.
We hope you enjoyed our fascinating insights into where digital marketing is headed in the year 2021. Use the aforementioned trends to shape your digital marketing strategy for the upcoming years
- Where Is Digital Marketing Headed in the Year 2021? - January 17, 2022