4 Ways Businesses Can Use Mobile App Insights to Personalize Sales and Marketing
When it comes to personalizing sales and marketing initiatives, mobile app insights are amazing pools of data that businesses should use as often as possible.
In this post, we will talk about 4 different ways that businesses can leverage their mobile app analytics to improve their sales and marketing.
Create a Detailed User Persona
Since your mobile app collects high volumes of demographic data, your first step should be to leverage it to learn as much as you can about the type of user that is most likely to engage with your brand.
You should use the insights from your app analytics to create detailed, data-informed user personas that will supercharge your marketing efforts.
When you have a crystal clear idea of who your users are, you can create personalized marketing and sales campaigns for the personas that hit the mark.
Additionally, you should use time zone specifics to perfectly time your sales and marketing.
Time zone specifics cover data such as the weather, local time, and key events — i.e., important time-bound occurrences that happen during app use.
When you have enough time-zone-specific data, you can use it as part of your personalized marketing initiative.
Creating user personas from mobile app insights will also help you understand the issues they are facing.
When you spot problems specific to a user persona, your marketing initiative can directly address those issues.
That way, you can develop personalized, solution-oriented tactics to secure sales.
According to Forbes, 71% of companies that exceed their revenue targets have documented personas, and maintain them often.
User personas generated by app insights are great for boosting marketing and sales because they are data-based and constantly maintained by app usage.
Identify Customer Interests to Include Them in Personalized Marketing Initiatives
Your mobile app insights are critically important because they also help you understand what interests drive your users.
When you know what motivates and interests them the most, you have that vital piece of information for your personalized marketing experience.
If a sales or marketing initiative is based on their interests or other motivating factors, it’s more likely to succeed. Your mobile app is a great place for studying those factors.
Understanding customer needs better than your competitors gives you a competitive advantage.
Whoever comes up with a marketing initiative that addresses a customer’s interests better will win the customer over.
Since your mobile app gives you unique insights into user interests, using it for personalized marketing gives you an upper hand over the competition.
You can use that information to figure out what’s lacking in your app.
If your app doesn’t have a feature that your users find necessary, you should figure out how to add it so users will spend more time interacting with it.
This way, your app can address their needs better and reach new customers.
For example, a study by Cintell has found that the most successful companies are 2.3 times more likely to devote time and attention to discovering what drives their buyers than their competitors.
To create successful personalized marketing initiatives, you need to use your app’s analytics and identify your customers’ problems, interests, and motivations.
Spot Engagement Cues That Prompt Customers to Take Action
You should spot engagement cues that prompt customers to take action so you can include them in your personalized marketing and sales experience.
Engagement cues are great for boosting your marketing efforts. When you know what makes your customers tick, you can use it as part of your marketing efforts.
Engagement cues are necessary for prompting reactions from your customers.
If you know which cues spark engagement, you can distinguish which marketing methods won’t work.
This is important because when you understand what methods are ineffective, you can save resources on personalized marketing initiatives that don’t deliver the right results.
User-specific engagement cues will tell you which methods you shouldn’t be using on specific customers.
You need to identify those cues so you can organize your content strategy.
The content that leverages engagement cues will pull in your customers and lead to more sales and engagement.
For example, if you notice your users are frequently engaging with giveaways, you should make them a part of your content strategy and figure out how to funnel giveaways participants to eventually making a purchase.
Identifying engagement cues that cause users to engage should be one of the main things to focus on when gathering insights from your mobile app users.
Track Abandonment Rates
Tracking abandonment rates is an absolute must because it indicates what’s wrong with your sales process.
You should track abandonment rates to understand why customers are leaving their carts.
When users frequently abandon their carts, it indicates that something is wrong with the closing process of your sale.
It can be because of reasons related to user experience, such as low checkout performance, long loading times, or problems with verification.
When you pay attention to those details, you can fix those issues and stop losing sales.
Abandonment rates are also critical for understanding your app uninstalls.
If users abandon your app often, you have to put in the time and effort to find out what is specifically wrong with the performance of your app.
Understanding what app metrics are the most important to track is key to mastering abandonment rates.
Tracking them is necessary for defining and meeting performance goals.
Once those are set, you can develop a strategy and organize your team towards achieving goals.
For example, you can track the churn rates of your app.
They will tell you how long it takes for customers to stop doing business through your app.
After you identify the reasons why this is happening, you can adapt your app to directly fix this issue.
Abandonment rates are extremely insightful bits of data that reveal the flaws of your app and your app-based sales process. You should not skip reviewing them.
Conclusion
In this blog post, we’ve discussed the value of mobile app insights for personalized sales and marketing. If you use your app analytics in these ways, you’ll gain inside info about your users’ habits and identify the flaws in your sales process, which will lead you to improve and achieve top results.
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