web analytics

The Frightening Link Between Bots and Click Fraud

PPC is one of the most powerful marketing tools any business can use online. However, it has one fundamental flaw: it’s impossible to tell if the ad clicks originated from a human or a bot.

See, click fraud and bots go hand in hand, and bots are an increasing problem not only for advertisers but for all websites. A well-coordinated bot attack can be orchestrated from anywhere and can do severe damage to any PPC campaign.

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