The Frightening Link Between Bots and Click Fraud
PPC is one of the most powerful marketing tools any business can use online. However, it has one fundamental flaw: it’s impossible to tell if the ad clicks originated from a human or a bot.
See, click fraud and bots go hand in hand, and bots are an increasing problem not only for advertisers but for all websites. A well-coordinated bot attack can be orchestrated from anywhere and can do severe damage to any PPC campaign.Read more