One of the hallmarks of 21st century business is just how essential great communication is. Moreover, when prioritized and invested in properly, impactful messaging can make the difference between businesses that last and those that flounder. From swift responses to helpful guidance, messaging customers is a chance to convert sales, build overall business value, reinforce values, and stand out for the right reasons. Conversely, many businesses don’t see the systems they use for connecting with their customers — both on a technical and process level — as an asset. Whether this is due to overwhelm or not understanding that “the conversation is the relationship”, it’s one of the first places where a business should review their strategy to improve their customers’ experience.
Thanks to technology, we’re actually in a golden age of customer communications. While it might seem like people are oversaturated with messages, inboxes, and notifications, the fact is that there’s a dearth of fantastic and solution-oriented outreach happening. In 2020, not only is it possible to connect meaningfully, businesses can actually meet their customers where they are and deliver a service that solves problems. The rise of artificial intelligence in bulk messaging means that customer responses can happen automatically with chatbots able to answer questions, mass outreach with thoughtful mail-outs and newsletters, and reliable SMS reminders. When you consider all of these benefits, it’s no surprise that these ‘Software as a Service (SaaS)’ products are projected to hit profits of US$ 114.6 billion by 2021.
So, where to from here? Thanks to tech communications experts Cadoo, here is a comprehensive infographic for ‘How to Boost Your Bulk Messaging with Artificial Intelligence’. No matter your industry, be it real estate, medical services or education, this graphic serves as a curated guide of practical tips for improving business processes so start-ups through to more established enterprises can start building better stakeholder relationships as well as win customers today.