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7 Reasons Why Digital Marketing is Essential to Small Business

Did you know that 87% of buyers will search for products to buy online? That’s only one of the reasons why you should definitely invest in digital marketing. Why? Because nowadays, people are more likely to spend their time shopping on the Internet than anywhere else; they want quick results, recommendations based on their previous purchases, etc. And guess what? The same is true for smaller businesses.

Here are 7 reasons why you need digital marketing, if you’re a small business.

1. Almost Everyone Is Online

It’s quite obvious that in recent years, more people are turning to the Internet to buy things, conduct business, etc. You’ll most likely see people on their phones or tablets, looking up the latest products to shop for. So, why not meet these potential customers online?

You should already have a site that you can lead people to. If you’re not online, then chances are, people will look to your competitor(s) who might already have sites.

2. Meet Your Competitors

Having a competitive edge against your rivals is a good thing for your business.

First, look at what your competitors are doing, and then learn from it. In other words, treat them as your teachers, not just your competition. Then, you can improve on their craft, and make more sales and business deals than them.

But again, you need to be online to meet your competitors.

3. Promotes Healthier ROI

While ROI is short for “Return on Investment,” it also measures the profit and loss that a business generates through many digital marketing campaigns based on budget. So, if you want a better ROI, look to digital marketing, since it can help you save on how much you spend on campaigns.

4. Learn More About Customers’ Needs

First, ask yourself: What do my customers need? Don’t ever assume what they want, or else they’ll automatically reject your product before you can even approach them.

Instead, use digital tools such as Google Analytics and SurveyMonkey, which help you learn what customers are needing and searching for.

Then, create one or more customer personas or models that you can use when creating a digital campaign. Eventually, your personas will be coming to you.

5. More Affordable Than Traditional Marketing

Let’s face it: Advertising takes money, when you promote your product through tradeshows, TV, radio, or billboard. So, if you have a limited budget, then either you’ll be stuck with a huge advertising bill, or you miss out on the needed publicity for your product.

If you want more views and clicks without breaking the bank, then go digital! Digital marketing usually doesn’t cost anything, unless you spend more on clicks like you would on Facebook Ads. However, you can still generate clicks and views by simply tending to it, and creating fresh content – no purchase necessary!

6. Helps You Understand Your Target Audience

Engaging with your prospects is essential; but if you don’t know who they are, then you’re in trouble. Just like how you need to learn what they need; you should also let them learn about you and what you can bring to the table. Also, link them to your social media.

By building a large online presence, people will eventually flock to your site, and check out what you have in store for them. You’ll not only start building relationships with your customers, but you’ll also become a trusted partner to them, thus making them more likely to come back to your business for more.

7. Helps You Establish A Web Presence

Finally, a large web presence is needed for your business’s success. If people are able to find you online, then that’s a good thing. If they can’t find you, then you need to make some more racket online. Here are some ways you can extend your reach online:

  • Share posts via social media
  • Allow users to send emails or make calls, if they have any questions/concerns
  • Let users sign up for newsletters


Now, it’s understandable that digital marketing can be a large feat of its own, especially when it comes to doing it right. However, with these seven reasons why it’s essential to small businesses, you can feel more comfortable in utilizing such a great marketing technique in your next marketing campaign.

So, learn the strategies, find out which ones you need help on, and don’t be afraid to reach out to people to help you get the best out of your marketing venture.

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Vanessa Kearney

Vanessa Kearney writes and edits at Academicbrits.com. As a writer, she strives to create awesome content, and loves writing about many topics.

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