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What Is Link Building In SEO & The Benefits Of Building Links in 2020?

Hi there! Aspiring entrepreneurs, bloggers, and website owners. It is really hard to build traffic on a new site. The main reason for this is that neither your site is getting enough exposure nor your content. No matter how good you are with your content or no matter how attractive your site is. Everything is meaningless until and unless you have audiences that appreciate your work.

Yes, it is the major problem for the new site owners. However, this problem can easily be solved by link building. Let’s get deeper with the concept.

What is Link Building?

Link Building is a practice that helps you to create one-way hyperlinks (also known as backlinks) to your website with the sole purpose of improving the visibility of your site on the Search engines.

This practice is all about the efficient use of content marketing strategies, email outreach and serving useful content. It is also a way to improve your relationship with fellow bloggers or website owners.

Why is link building important?

To completely understand the importance of link building services, you need to have a clear understanding of social communication.

Let me explain to you this example. There are two people with the same background and the same personality. The only difference between them is that one is a social bird and the other one loves to spend time alone. So what happens when someone tries to befriend them? Tell me who will be approached first and why? Obviously, it will be the social bird, as he has several people at his side to give a testimonial on his character and personality. While on the other hand the second person who was not friendly at all, will be considered a danger element. Hence, people will think twice before approaching them.

Well, more or less the same thing happens with the link building. The two websites are the two-person that I have mentioned above and the backlinks are the number of friends each has socially.

Benefits of Link buildings

Link building is an important aspect of Search Engine Optimization. The number of backlinks determines the credibility of your website. In addition, the popularity of your website is also dependent on the number of inbound links you have on your website.

Not only the number of backlinks but also the quality of backlink (Quality backlink means the links that you get having higher domain authority and page authority) you have become an important factor for your website.

When you have a new site, it is advisable that you spend some of your starting months creating backlinks. This way you will be able to create awareness among the people of your website and your content will get the exposure they need.

Here are the benefits of the Creating backlinks.

1. Increase in visibility:

Link building is the best strategy for the newbie site to increase its visibility among the audiences. The content you have written might be one of the best content on the internet, but the value of the content is zero until and unless there are people who like your content.

Link building helps you to improve your relationship with the other websites owners. With this you can pitch other website owners with a proposal of guest posting. If your content is to their liking, you may get a chance to be featured on their website. This way it will help your content with the exposure it needs. Furthermore, you will also be benefitted , as it will also help you with niche authority

2. Traffic boost:

As you have a new website that means only a few people know about your website. Most probably those people are your relatives and close friends. But only a handful of traffic will not make the cut. So, what can be done to solve this problem? Well, you know the answer. Creating backlinks is the safest and quickest way possible to earn organic traffic.

Creating a new website is like opening up a new restaurant. You cannot expect an audience from the first day of its opening. And even if people do come to your restaurant, the number will be less. The reason for this is that there are no people who can market your restaurant.

The same way a website needs audiences to market itself. Without a loyal audience your website is as good as nothing. So going that audience link building is very important. Infect, I will advise you to do only link building for the first couple of weeks. This will allow you to gain audience support and the necessary traffic you need to market your website and its content.

3. Improves website’s credibility:

Backlinks improve your website’s domain rating, domain authority, and page authority. Having more backlinks means that your site is trusted by the other websites. This creates a positive effect on the other website that wants to create a backlink from your site.

Let me make you understand with a simple real life example. Consider the website as a real person and the backlinks as the social connection that people do in their real life. Now tell me, there are two people, one with a high social presence, who has good connections with the other people. And the second person is not at all active socially. If you are asked to pick one person out of those two, which one will you pick? Well, the answer is very simple, the socialized person. Not only you but me and all the other people will choose the first one than the second.

It is solely for that fact that everybody wants to communicate and build relationships with those people who are easy to contact with.

4. Boost search engine ranking:

We all know how Google prioritizes the inbound links and the outbound links. Not only Google, all the Search engines do the same. They check the history of the backlinks and determine the ranking on the SERPs (Search Engine Result Pages).

The same phenomenon happens in this case as well. The thing which I have talked about in the earlier points regarding how socialization works as backlinks. All the Search engines consider the same. The number of backlinks you have shows your influence on the other sites. Not only the number but the quality of the backlinks also matters.

For example, if you’re a website having domain authority of 30 and you are creating a back link with a site having a domain authority of 50. Then your domain authority will get a massive boost.

And the crawler of the search engine will come to crawl your site, and finds out that your site is linking to a high authority site, it will increase your website credibility. Hence, your website will get a ranking boost for your website related search queries.

5. Helps in Indexing:

The number of backlinks also helps in the indexing of your website. The more number of backlinks is equal to the faster rate of indexing.

The more number of backlinks increase your website’s value for the search engines. Hence, your website will regularly be crawled for new content. This will help your content to be indexed faster.


Link building is a process of bringing inbound links from the other sites. Most of the marketer thinks that it is the writer’s ability that helps them to create the backlinks. Yes, it is true to some extent. But we cannot neglect the fact that the link building strategies bring in more backlinks than the original article itself.

The past decade has seen the rise of the link building strategy. In the earlier days it used to be an easy process. In addition, everybody expected this kind of request. But today the whole importance of link building has changed. It has become far tougher to create backlinks.

Mashum Mollah

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Mashum Mollah

MashumMollah is an entrepreneur, founder and CEO at The Daily Notes, a digital marketing agency that drive visibility, engagement, and proven results. He is a passionate blogger and blogs at follow the fashion.

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