Digital marketing and online sales have become the order of the day in this internet age. This is all down to the many benefits that all businesses are enjoying from this. The new technology of being able to get business processes done effectively and faster online has made a world of difference for most businesses. Likewise, small businesses can reach a lot of audiences and prospective clients via social media and the internet. This highlights why the cyber world is very important for small businesses to promote their brand even though they lack enough resources to make use of other mediums as effectively as larger businesses.