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5 Ways to Use Artificial Intelligence for Digital Marketers

In one way or another, almost all businesses can benefit from building on the potential of Artificial Intelligence (AI) and Machine Learning (ML). As AI begins to show interest in marketing, let’s look at how these new technologies can make content offerings more relevant and engaging customers by fostering successful interactions.

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IoT and Big Data applications in Retail Trade

IoT (Internet of Things) is used to personalize the in-store experience with offers related to purchase and navigation history. It provides valuable information about buying behavior, allowing retailers to surprise and delight consumers through different distribution channels. Clearly, the retail landscape is certainly more dynamic and interesting than the more traditional retail models of 20 years ago.

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