web analytics

7 Fundamental Ways to Ensure Security and Privacy of Your Business Data

Company data breaches are not uncommon. Actually, they happen on a daily basis. One of the most significant breaches of the 21st-century includes Yahoo data theft in 2013. The attack compromised names, dates of birth, passwords, email addresses, phone numbers, and security questions and answers of 3 billion user accounts.

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How RPA is Creating Work, Not Eliminating It

Process automation is being implemented in businesses across multiple industries. The technology enables better transparency and control within a company, while also streamlining processes to support more efficient work. These qualities make process automation desirable to c-levels, but it doesn’t seem to be desirable to everyone involved.

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How to Become An IoT Developer: 7 Best Tips

From smart cars to cards, from smartphones to wristwatches, from smart houses to smart development, everything today has a potential of establishing automated functionality and connectivity. That is the reason why the IoT industry has seen a massive boom in the last 5 or 6 years, erecting a billion-dollar industry.

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4 Digital Marketing Trends to Target Generation Y and Z

It is no secret that Generation Y and Z have a significant buying power. Therefore, your digital marketing plan has to focus on attracting their attention and building loyalty. To market to millennials and Gen Z, you need to understand their characteristics and what makes them tick. Gen Y is older, with the youngest being 25 and the oldest 39, whereas Gen Z is the youngest generation

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Why Audience Research is Critical to B2B Business

Business-to-business (B2B) marketing may be very similar to business-to-consumer (B2C) marketing in terms of goal, and that is to sell a product or service to the intended audience. However, they greatly differ when it comes to criteria, techniques, and execution involved in the selling process.

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Common Parameters to Evaluate Feasibility Of An Ecommerce Business Idea

It is due the significant development in the field of information and technology, internet and of course the constant startup bubble that has triggered the entrepreneurial instincts in many people. With the ease in accessing to larger, varied and potential markets, setting up an online ecommerce store seem to have become a fashion among the aspiring entrepreneurs.

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Benchmarking Big Data: Definition and Top 5 of the Best Tools

In order to know if a Big Data system will be efficient enough to meet the needs of the company, it is necessary to evaluate and compare it. This is called Benchmarking. To do this, we use suites of specialized tools called Benchmarking Big Data. On the principle of the test bench, analysts test each of the hardware and software features offered by the suppliers.

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Why is Retail Industry Adopting Edge Computing on IoT?

Retailers are used to change, as they have been forced by new online purchasing practices to innovate and adapt their strategies to new consumer habits, and the change is far from over as the Edge Computing on IoT offers traditional stores new opportunities to innovate by creating unique customer experiences. Contrary to rumors, traditional stores are bound to last and have good days in front of them if they continue to innovate as well.

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7 Types of Marketing Strategies That Actually Work for Your Business

What are the best marketing strategies for small scale business? How might you get the word out to customers who need and need what you sell? Below are the strategies that work to showcase your business, and these strategies are collected form Best Digital Marketing India Company.

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