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Why is Retail Industry Adopting Edge Computing on IoT?

Retailers are used to change, as they have been forced by new online purchasing practices to innovate and adapt their strategies to new consumer habits, and the change is far from over as the Edge Computing on IoT offers traditional stores new opportunities to innovate by creating unique customer experiences. Contrary to rumors, traditional stores are bound to last and have good days in front of them if they continue to innovate as well.

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7 Types of Marketing Strategies That Actually Work for Your Business

What are the best marketing strategies for small scale business? How might you get the word out to customers who need and need what you sell? Below are the strategies that work to showcase your business, and these strategies are collected form Best Digital Marketing India Company.

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5 Ways to Use Artificial Intelligence for Digital Marketers

In one way or another, almost all businesses can benefit from building on the potential of Artificial Intelligence (AI) and Machine Learning (ML). As AI begins to show interest in marketing, let’s look at how these new technologies can make content offerings more relevant and engaging customers by fostering successful interactions.

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IoT and Big Data applications in Retail Trade

IoT (Internet of Things) is used to personalize the in-store experience with offers related to purchase and navigation history. It provides valuable information about buying behavior, allowing retailers to surprise and delight consumers through different distribution channels. Clearly, the retail landscape is certainly more dynamic and interesting than the more traditional retail models of 20 years ago.

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