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SMEs: How to Back Up Big Data?

Most SMEs are still new to Big Data. To experiment safely with all possible ideas and options, they must first and foremost be able to protect all their data. Big Data promises new opportunities for small and medium-sized businesses to help them stay one step ahead of their competitors. The only idea that they can reap benefits is now enough to convince them to embark on the adventure.

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Why Big Data Has Become An Issue for Real Estate Professionals

Big Data is revolutionizing the collection and exploitation of data in the real estate sector. With Big Data, real estate professionals have a better knowledge of the market and the behavior of prospects. But Big Data does not stop there, it goes even further with predictive analysis.

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Digital Transformation: What are the Priorities of Companies?

The digital transformation is maturing, and companies are on the front line. This is how it translates concretely. In a recent Digital Change Survey of 750 professionals from different industries, 80% of them consider themselves able to take advantage of digital transformation. Even more impressive, 89% of respondents say they have the financial resources to carry out digital projects, which shows that large companies have understood the need to invest in disruptive technologies.

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How Will Data Revolutionize Credit and Banking?

Due to the rise of the Internet and new technologies, the data of each of the users of the net have exploded. In multiple formats: email, video, audio, photos, geolocation…The challenge for companies is to be able to take advantage of this data which is nothing without a huge work of management, sorting, analysis. Data Science is the one that will allow the exploitation of these important volumes of information. It is located between computer science, mathematics and statistics.

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Which SEO Strategy to Adopt: Natural or Paid?

To attract qualified traffic to a website, it must ensure its presence in the first page of the search results in search engines like Google, Yahoo or Bing and on social networks. To do this, there are two techniques: natural referencing (SEO, or Search Engine Optimization) or paid search (SEA, Search Engine Advertising). What are their principles, strengths and weaknesses? Should companies favor one or the other to obtain an ideal indexation generating a good conversion rate?

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