A Blog on Big Data Analytics and Techology News
Businesses that manage customer information and serve customers directly should consider mobile app development as a primary thing. Many organizations have developed a mobile app for the betterment of their business.
Read more
The field of M&A has always had a fascination with technology. It makes sense because new tech helps them to utilize capital more effectively. For companies that take over other firms, that’s an essential benefit. A new type of server called a “data room” is transforming how the industry does business.
Read more
Push notifications can be an important aspect to spot the light on your administrations and convert prompt deals in your web based business. Just ensure that you put resources or the investment into the correct sort of pop-up messages that are intended to facilitate your clients in the best way to go to your site.
Read more
You do not know how to start ensuring total compliance with current cybersecurity measures in your company? Thinking of distributing information booklets to your employees in the hope of raising awareness about the crucial role of cybersecurity?
Read more
Every day we hear about some new virus, exploit, or form of a phishing attack. And, just when you thought it was safe to hang around offline, we hear about a vulnerability in the processing centers of our computers.
Read more
In the previous two articles, we have explained about the first-party data and second-party data. In this article we will
Read more
In the previous article, we have talked about the first-party data and how it can be used for marketing purpose. In this article, we will continue to talk about another type of data: the second-party data. The second-party data is essentially the same as the first-party data except that this data comes from a third-party company. The goal is to buy data from a company to which they belong. This data is therefore similar and can come from sources that are identical to your own first-party data.
Read more
The world of data continues to impose itself on us. Data is absolutely everywhere and even becomes a bargaining chip. First-party, Second-party or Third-party data become powerful marketing tools today. Still, we must be aware of the interest and uses of each in order to reap the full potential for optimized marketing campaigns. What type of data will benefit you the most and how to use it?
Read more
Among some of the latest news from the IoT, a survey reveals a lack of expertise in the safety of devices IoT on the part of industrialists and an expectation of stricter regulations of the States. Another news about IoT in health sector: a medical application using IoT sensors can identify the health problems of patients with dementia.
Read more
“Content is king”: this formula pronounced by Bill Gates in 1996 is repeated like a mantra. At this time, people who were interested in the web were not legion. If this expression is more or less true nowadays, it is important that brands do not take it literally. 20 years later, in 2017, many people are concerned about the expression of their brand on the web. We have therefore witnessed a massive proliferation of content. Thus, 89% of B2B companies declare having used content marketing in their strategy.
Read more