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Instagram Search Engine Optimization Secrets for Your Business

Instagram is one of the most popular social networking communities that are growing with each passing day. According to hootsuite, one billion people are using Instagram monthly. The brands, which do not have any picture driven initiative for flashy products have also started getting involved with this platform. It is obvious that the creativity of the brands needs to be high but they also need to have proper strategies that can help them to reach their goals. If you are on Instagram already, you need to ensure that you know the secrets that can help in optimizing your Instagram account. Given below is a list of the secrets that can help in boosting Instagram SEO. 

Doing keyword research on the hashtags

This idea is responsible for bringing numerous traditional techniques of SEO on the platform. Indeed, Instagram is not going to look like Google; however, it has the search function. The popular searches are normally hashtags or keywords that have ‘#’ in front of them. You have to utilize hashtags, which are getting a huge search volume and also have relevance with the content that you are posting. This will help in gaining maximum exposure for your brand. 

The good thing about hashtags is that you have the option of adding numerous hashtags when you are posting a particular content. You do not have to sequence them or worry about stuffing them naturally. You need to ensure that you have proper knowledge about hashtags that are relevant and make sure that you are not overusing them. This will also help you to get real followers for Instagram

Make use of the Instagram business tools to advertise your brand

For most of the businesses, Instagram is mostly about connecting with the appropriate audience with the help of stories, photos, videos, etc. This step can often be completed by paid methods of advertising. However, it is suggested that you use the Instagram business tools that are created specifically for the brands. These features will help you to view the metrics, and you will be able to understand how your posts are doing. The metrics include impression, shares, engagement, the reach of the posts, and a lot more. Making use of the business tools appropriately can help your brand to get the exposure that you are looking for. 

Partner with a charity

People love to support those brands, which prefer working for their community. Even when your brand is not helping the community directly, you have the option of helping by giving your profits to any non-profit organization, which belongs to the same industry. You can also send your employees on service trips or fund-raise a particular event that is close to your heart. This can be great for both your business as well as your website. Also, it is going to help in boosting Instagram SEO to a great extent. 


Instagram SEO is crucial if you want your brand to grow. Ensure that you are following the secrets that have been mentioned above so that you can succeed in optimizing your brand account. 

Pete Campbell

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Pete Campbell

Pete Campbell is a social media manager and has immense knowledge about the latest technology. He delights his clients by suggesting them how to deal with Corona virus crisis.

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