A study conducted in 2017 on the global market for large data showed that at the end of the year almost 53% of all companies had adopted analytical analysis of data in one form or another in order to optimize their performance. The talent market has also seen increased demand for experienced professionals in Big Data.
We are at the crossroads of a vast transformation exercise in which data is the new oil. From bracelets to connected cars, to automated factories, today’s businesses process a tremendous amount of data that they need to grow and innovate. This is true for any industry, be it finance, manufacturing, life sciences or any other field. As the volume of data flow increases, the technology required to manage and use it requires an innovative makeover.
Today’s businesses need the next generation of custom software tools to unlock the potential of Big Data. They need to put in place a technology backend that can support and deliver data to multiple enterprise applications in different units of their enterprise. Custom application development practices must incorporate the changing philosophy of large data flows into their core business processes.
Many organizations struggle to give their software or technology team the knowledge they need to integrate Big Data methodologies into their development practices. This is one of the main reasons why only 37% companies have been able to transform into data-driven organizations, although more than 85% are trying to achieve this feat. So how can today’s companies explore the potential of big data by using custom software development capabilities?
How to use Big Data to redefine your custom software development landscape
To answer this question, we decided to give you some tips. For Organizations to create useful business results by integrating Big Data into their custom software development cycle, following are 5 ways to derive tangible business value from your Big Data investments in software development.
1. Prepare a mobile-driven strategy
More than 50% of the US population owns a smartphone, and by 2020, more than 10 billion smartphones should coexist with humans around the world. Regardless of your industry, if your customer touch points are not focused on mobility, you lose competition.
By integrating a Big Data philosophy, each custom software application created by your organization will be able to handle data input from billions of mobile devices. This data can be analyzed and information can be used to direct content to mobile devices. And there is another scenario: if your company wants to be at the forefront of mobility,
2. Respond to customers faster
Your back-end systems may already be designed to provide support for your employees when meeting customers. With the speed with which requests from various customer channels, the Internet, social networks, physical touch points, etc., arrive today, it becomes difficult for your employees to provide personalized attention to each customer. However, if your custom software development team has the skills to integrate big data management trends into their development model, the customer experience they gain will be transparent.
Immediate availability of information would help employees manage the full range of customer queries across multiple channels simultaneously and with personalized attention. A faster response will pave the way for increased customer loyalty and ultimately have a positive impact on your company’s revenue.
3. Strengthen automation efforts
From stand-alone production facilities to automated email campaigns, companies around the world are investing heavily in business process automation. Improving productivity, eliminating errors and biased decisions, efficiency, etc., are some of the main reasons given. However, for every business process, the automation saga can only work wonders if it is equipped to explore and manage all possible data points within it. This is where your software engineering teams need to see the big picture while creating applications for each service.
Applications must be extensible for data flows from various sub-functions and units within teams. Only when processes and teams become data-centric will it be possible to automate the process. Thus, adopting a Big Data approach in your custom software development practice will ensure that the future of automating your business goes in the right direction.
4. Set the tone for Artificial Intelligence
As in the case of automation, companies must use data to integrate transformative technological transitions such as Artificial Intelligence. For algorithms to determine the future of the customer experience, the first step is for these systems to learn more about your customers and your business. This learning is facilitated by information about the data generated by your custom software applications that power each unit in your organization.
Therefore, by fostering a culture of Big Data thinking within your custom software development team, the basics of AI-enabled systems are well anchored in your database. Integrate this into future recommendation engines, conversational bots,
5. Stay competitive in the digital age
This is the culmination of everything we mentioned in the previous points. In the increasingly digital age, businesses can quickly run out of steam if they fail to innovate on the digital front. Data is the basic unit of any digital transformation initiative.
If your business is not equipped to generate and exploit the potential of the data, your chances of survival will be slim in the long run. This concept needs to be instilled at the local level of your custom software development practice. Only if your business applications can handle the volume, accuracy, and speed of massive data can your business be able to serve the next generation of digital savvy consumers.
Now that you know the importance of a Big Data methodology in your personal software development, what you need to do is start to raise awareness Inform your teams of the growing needs of the digital age and the how data becomes the fundamental DNA of every business process. If your core business is not serving the technology industry, it’s best to have a strong technology consulting partner for your custom software development needs.