Wi-Fi analytics solutions help in using the information available through the wireless network to gain detailed insights about visitors and make better informed decisions about the physical space. It provides information about the locations visited, in which order, and time spent in each location. It offers an easy option to study, understand, and analyze the demographics of the population that uses the Wi-Fi services. It gives a point of entry to gauge the propensities of the users, their location, interests, and search interests. Hence, several industries use Wi-Fi analytics to tabulate key consumer data and use it to make informed decisions.
Wi-Fi analytics offers an easy option to study, understand, and analyze the demographics of the population that uses the Wi-Fi services. It gives a point of entry to gauge the propensities of the users, their location, interests, and search interests. Hence, several industries use Wi-Fi analytics to tabulate key consumer data and use it to make informed decisions.
The emerging technologies
The emergence of Wi-Fi analytics has assisted several industries and sectors in enhancing their services and offerings by studying the propensities of the consumers. Governments have become aware of the need to study the demographics and tendencies of the populace before initiating new plans, projects, or policies. Moreover, Internet of Things (IoT) technologies such as waste management, smart homes, and smart cities also rely on Wi-Fi analytics for data insights. Furthermore, businesses have become aware of the need to conduct data analysis before planning and strategizing their moves. This has helped in the growth of the Wi-Fi analytics market globally.
The Wi-Fi analytics market can be segmented based on deployment, end-user, application, and region. The deployment segment is classified into on premise and cloud/SaaS model. The cloud/SaaS model type is significantly popular among users. Within the application segment, marketing and advertising tends to hold the largest market share in terms of revenue.
The growing market
North America is expected to hold a prominent share and account for more than 40% of the global market in 2026, followed by Europe. The growth in the North America region is due to greater adoption of Wi-Fi analytics software for formulating and implementing advertising strategy. The U.S holds the larger market share in the North America region because of large number of hotels, restaurants, motels, QSR, airports, and stadiums in the region. Also, availability of free Wi-Fi spots across the U.S. is driving the growth even further. The market in the Asia Pacific region is expected to grow at a faster rate globally due to growing adoption of Wi-Fi analytics solutions among significant number of stores and restaurants in the region. As a part of the strategy, several vendors are investing in tools development specific to a particular application and are focused on establishing new partnerships, and mergers and acquisitions in order to increase geographical reach in the global Wi-Fi analytics market.
The major players
Major players operating in the global Wi-Fi analytics market include GoZone WiFi, Purple, July Systems Inc., Bloom Intelligence, Cloud4Wi, Inc., Ruckus Wireless, Inc., Cisco Meraki, and Hughes Systique Corporation.
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