If you had to think of one thing that’s changed the way you’re reaching your customers, it’s probably something like chatting. Instant chats (e.g., AI chatbots) are an amazing way to answer fundamental questions that used to be handled only through a phone call or a return email. Instead, oftentimes every day and at any hour, a chat function can be a way to help people feel as if they are getting some personalized service, and getting it when they want it.
Of course, a chatting function is an example of Artificial Intelligence (AI); they’ve been around a long time but they are limited, too. Outside of their limits, though, are their advantages. First of all, like we mentioned—they’re fast, real time, and that immediacy gives people a sense of comfort. Even better, that fast service with Artificial Intelligence is often accompanied by basic answers.
Want to learn more? This graphic explains it.
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