Technological advancements often define the future for marketers. Every new launch or update will mean new challenges for those who run the digital marketing end of the business. The savvier and smarter the modern tools get, the harder it is to maintain the momentum.
If marketers are not careful, they might find themselves eating the dust of their competitors. That is why it is important to arm themselves with the necessary knowledge and grit to keep up with the constantly evolving world of the digital age. Every year, new trends come up that dictate a change in marketing strategy.
The clever team behind SerpWatch has closely examined the statistics and trends that will define the digital marketing landscape in 2019. Their findings are a valuable guide to marketers and businesses that strive to remain effective and succeed this year and beyond.
It is found that 46% of Americans check smartphones before getting out of bed. No wonder then that 52.2% of all online traffic in 2018 was from mobile phones. What does this mean for marketers?
Mobile optimization is a necessity. Make sure your marketing channels are optimized for mobile use, including your website, emails, and landing pages.
Presently, 60% of users discover products on Instagram. This predominantly photo-sharing site has billions of registered users that can become potential customers. User engagement on the platform is encouraging, with 75% of users taking action after a brand’s post, such as visiting the company’s website or clicking on a link to a landing page.
Marketers should realize Instagram’s potential in creating brand awareness, increasing engagement, and driving traffic to websites.
Do you know that product videos can increase purchases by 144%? Not only that — almost 50% of users consult videos related to a product or service they are looking for before visiting a store. In fact, videos are projected to represent 82% of all internet traffic by 2021.
This is a huge wake-up call to many marketers. If you have not started producing video content across your digital channels yet, now is the best time to do so.
While 70% of people dislike mobile ads, stats still show that 60% of consumers click on mobile ads at least weekly. It is also found that 2/3 of consumers recall a specific brand they have seen on a mobile advertisement. If done properly, mobile advertising can help a lot in increasing your ROI.
The success of your digital marketing campaign lies in your strategy. You should stay updated on the stats and trends that help you zero in on your goals and the best digital channels to use for your business. Check out the infographic below to learn more.
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