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Infographic: Why AI Chatbots Can Improve Your Customer Service

If you had to think of one thing that’s changed the way you’re reaching your customers, it’s probably something like chatting. Instant chats (e.g., AI chatbots) are an amazing way to answer fundamental questions that used to be handled only through a phone call or a return email. Instead, oftentimes every day and at any hour, a chat function can be a way to help people feel as if they are getting some personalized service, and getting it when they want it.

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What Your Digital Marketing Strategy Need This 2019?

Technological advancements often define the future for marketers. Every new launch or update will mean new challenges for those who run the digital marketing end of the business. The savvier and smarter the modern tools get, the harder it is to maintain the momentum. If marketers are not careful, they might find themselves eating the dust of their competitors. That is why it is important to arm themselves with the necessary knowledge and grit to keep up with the constantly evolving world of the digital age.

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Artificial Intelligence is Making Big Waves

Artificial Intelligence (AI) is taking the world by storm. While the top three countries in this arena are the United States, China, and Japan, there are a lot of other countries also busy researching the field. Russia, for example, aims to ensure that 30% of its military equipment will be robotic  in the next six years. Germany boasts of the largest number of AI startups. So this is the time when we move over Silicon Valley and any form of arms race. AI is the tool by which countries will prove their dominance over time.

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The Rise And Fall Of The Anonymous Social Media Apps

The number of social media platforms is growing exponentially just like the demand for them. With no doubts, Facebook, Twitter, and Instagram are top most people’s charts, and it’s no surprise that all of these have something in common. These networks are about sharing your identity, and many of their administrators have strict rules in place about making sure that the identities of their users are authentic. Throughout much of the modern world, social media is all about the social cache, and anonymous social networks undermine the fundamental values that customers are looking for.

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What are the New Threats in the Race of Artificial Intelligence?

The race for Artificial Intelligence is launched. Like any technology, AI is not a risk in itself; it is its use that will determine the level and nature of the threats it is likely to cause. AI opens fabulous perspectives in the medical field, in the transport sector, even the protection of the environment. Nevertheless, these latest developments also draw a new spectrum of threats that we will attempt to outline, focusing on three specific types:  military ethics, socio-political and geopolitical.

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Successful Digital Strategy: From Big Data to Smart Data

Improving the customer experience and meeting the growing demands of customers are the two main motivations of companies for the development of digital strategies. It is essential to understand the customers during their entire journey. Personas, customer experience cards and contact point strategies are used as analytical tools for today’s businesses. We collect a lot of customer data; but how can we turn it  from Big Data to smart data?

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The Global Smart City Race: Will NEOM will be Winner?

A new technological metropolis, which is claimed to be the world’s first truly “smart city”, is expected to blossom in the desert of Saudi Arabia. A paradise for start-ups and developers run by robots and sustainable that could serve as an example to the rest of the world: NEOM. The plan for this “world’s most ambitious” project, the 10,230-square-mile smart city of NEOM in Saudi Arabia, was announced on October 24th, 2017 by Saudi Crown Prince Mohammad bin Salman at the Future Investment Initiative conference in Riyadh, Saudi Arabia.

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Cognitive Science: Is It A New Promised land of Marketing?

To grasp what is happening in a consumer’s brain, without having to ask him to explain it, is the promise of neuromarketing. But the proponents of this method are still far from being able to predict behaviour. In her laboratory, Hilke Plassmann makes interesting experiments. She holds the INSEAD Chaired Professor of Decision Neuroscience and Associate Professor of Marketing at INSEAD,  and works at the border of economics and the nervous system.

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