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The Rise And Fall Of The Anonymous Social Media Apps

The number of social media platforms is growing exponentially just like the demand for them. With no doubts, Facebook, Twitter, and Instagram are top most people’s charts, and it’s no surprise that all of these have something in common. These networks are about sharing your identity, and many of their administrators have strict rules in place about making sure that the identities of their users are authentic. Throughout much of the modern world, social media is all about the social cache, and anonymous social networks undermine the fundamental values that customers are looking for.

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What are the New Threats in the Race of Artificial Intelligence?

The race for Artificial Intelligence is launched. Like any technology, AI is not a risk in itself; it is its use that will determine the level and nature of the threats it is likely to cause. AI opens fabulous perspectives in the medical field, in the transport sector, even the protection of the environment. Nevertheless, these latest developments also draw a new spectrum of threats that we will attempt to outline, focusing on three specific types:  military ethics, socio-political and geopolitical.

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Successful Digital Strategy: From Big Data to Smart Data

Improving the customer experience and meeting the growing demands of customers are the two main motivations of companies for the development of digital strategies. It is essential to understand the customers during their entire journey. Personas, customer experience cards and contact point strategies are used as analytical tools for today’s businesses. We collect a lot of customer data; but how can we turn it  from Big Data to smart data?

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The Global Smart City Race: Will NEOM will be Winner?

A new technological metropolis, which is claimed to be the world’s first truly “smart city”, is expected to blossom in the desert of Saudi Arabia. A paradise for start-ups and developers run by robots and sustainable that could serve as an example to the rest of the world: NEOM. The plan for this “world’s most ambitious” project, the 10,230-square-mile smart city of NEOM in Saudi Arabia, was announced on October 24th, 2017 by Saudi Crown Prince Mohammad bin Salman at the Future Investment Initiative conference in Riyadh, Saudi Arabia.

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Cognitive Science: Is It A New Promised land of Marketing?

To grasp what is happening in a consumer’s brain, without having to ask him to explain it, is the promise of neuromarketing. But the proponents of this method are still far from being able to predict behaviour. In her laboratory, Hilke Plassmann makes interesting experiments. She holds the INSEAD Chaired Professor of Decision Neuroscience and Associate Professor of Marketing at INSEAD,  and works at the border of economics and the nervous system.

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The Internet of Things: A Revolution for Industry (IIOT)

One of the main features of the industry of the future is the advent of Internet of Things technologies (IIoT). The IIoT introduces highly innovative production systems that interact with their environment and act more autonomously. The productivity and security are among the main issues to enjoy the benefits of the industrial Internet of Things.

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