IoT and Data Analysis: What Impacts for Businesses?
For companies, the challenge of IoT and data analysis is simple: to produce, from the raw data, useful information for their business, to enable them to improve the customer experience, facilitate the team work. All sectors are concerned, especially for the following 4 specific sectors for B2B.
In the automotive sector, the deployment of high-speed mobile networks and the generalization of embedded connectivity in new vehicles make it possible to offer numerous services to car manufacturers, fleet managers, insurance companies and end-users: telematics embedded, software update Over the Air, navigation aids, Infotainment (a portmanteau of information and entertainment)… the explosion of data produced by on-board connectivity also sets the stage for the upcoming arrival of autonomous vehicles on the market.
In the field of industry, very low consumption networks make it possible, by reassembling the data frequently and at a lower cost, to gain reactivity and to optimize the maintenance operations, for example, with automatic readings meters or tanks. We also have the ability to more efficiently trace logistic and supply flows, with sensors positioned in indoor or outdoor urban areas, much more efficient than before, and thus to obtain information, to optimize business processes, and deliver better customer service.
The progress made possible by the IoT and the data analytics does not stop at the doors of the factory, since the products, once out of the warehouses, are then found on store shelves and feed our daily lives, which also benefit from the progress of Big Data and IoT, whether in the management of the customer relationship, or in the analysis of consumer behavior.
IoT and data analysis also have direct consequences in people’s lives: more and more Smart City projects are spreading around the world. Through data analysis, companies are able to provide the manager or the local community with tools and information that enable them to manage the city more effectively, and improve the comfort of residents. The data is also available directly from the citizen, who can thus obtain real-time information on the canteen menu, the availability of a free bike, or buy his transport card remotely. Useful tools to better live your city.
Daily life and health
The objects of the personal sphere are also increasingly connected: at home, we are witnessing the emergence of concepts or objects that can make sense, such as the personal assistant who is asked all that we want – or almost – since the film we want to see tonight to the shopping list that must be completed.
And let’s not forget the health sector, where longer life expectancy and the increase in chronic illnesses are a challenge for professionals in the medical sector. Here again, IoT and Big Data make it easier to take care of patients and improve their comfort.
The customer relationship is transformed
It now extends into every moment of the consumer’s life. Finally, the challenge for companies is to answer a simple question: “How do I extend my customer relationship to the customer’s everyday life? We are obviously present to support companies in this process.
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