A Blog on Big Data Analytics and Techology News
Digital marketing is a very volatile landscape. What worked two years ago is no longer as effective. That’s why business owners need to keep track of various trends and revise their digital marketing strategy regularly. It is generally considered a good practice to conduct an audit of your marketing campaign every year and incorporate new strategies during the process.
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Among the developments made around Artificial Intelligence, the concept of digital twin is gaining ground. Developed in the early 2000s for Industry 4.0, it offers many opportunities to enhance product performance, anticipate life cycle stages, or plan the activities of an entire production line.
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For companies, the challenge of IoT and data analysis is simple: to produce, from the raw data, useful information for their business, to enable them to improve the customer experience, facilitate the team work. All sectors are concerned, especially for the following 4 specific sectors for B2B.
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The technology of shared or distributed networks, commonly known as Blockchain , has all the necessary assets to establish itself as the essential technology in the sectors of maritime transport and international trade, particularly because of its high potential for transparency and security.
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Amazon uses all the data it collects, both through advertising and transactions with customers in its business, to document a more personalized and effective customer experience. So, why is it so successful (and will continue to succeed) even after the entry into force of the GDPR regulations? But because Amazon offers a phenomenal experience with the data that consumers entrust to it!
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The Internet of Things also works for the industry. Data analysis, then made more efficient by advances in Artificial Intelligence, can today transform complex systems into true accelerators of growth. Investment in the digital transformation of industries is growing day by day. By 2020, companies are expected to put nearly 840 billion euros each year to boost their digital technologies, as revealed in the latest PwC study on Industry 4.0.
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Marketing strategies have no way of taking shape without a set of goals to work towards. For some, finding a goal and keeping it can take a mere breath, but what’s easy for others can be difficult for some. Setting goals can certainly fall into that category. And for this reason, it’s important to learn how to set goals for a B2B social media campaign.
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Knowing your customers well can help you personalize interactions with your contacts, build loyalty, improve the customer experience and, ultimately, boost your sales. At the time of Big Data and customer-centric strategies, the customer knowledge is a key to good business development and to differentiate from the competition.
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Everyone agrees that it is better to tackle data quality issues and root causes rather than correct downstream data. When
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For businesses, the use and analysis of data has become an important driver of their growth. But developing a data project is a complex process that requires certain criteria to be transformed into real success. Companies must create innovative products that are adapted to the uses of their customers in a much more regular and accelerated way.
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