Go back to the start of the decade, and mobile commerce was a growing industry. We were told that, by 2018, more people would be using the internet on a smartphone than on a desktop or laptop device. According to Signal Booster’s infographic below though, that is now true: 55% of the 3.2 billion internet users across the globe are using mobile devices.
And this has had a huge impact on the world of eCommerce sales. Indeed, 34% of all of our eCommerce sales come from the mobile industry today. With so many people enjoying constant connectivity thanks to Wi-Fi, too, we can easily use our phones to make decisions easier to come to.
For example, 4 out of 5 people today will now use their smartphone in a physical store to find out more details. From reading a few reviews of the product to finding it cheaper online, mobile commerce makes it much easier to find value on the go now. Another positive of this development is the fact that, in a few short years, the industry has almost doubled in size.
Indeed, go back to 2015, and the retail eCommerce sales were at around $1.55tn. In 2018, they sit at a cool $2.86tn. By 2020, experts believe that this will show on past the $4tn category. With the ease of online shopping using our phones, it’s so easy to see why so many people are helping to contribute to the rampant scale and growth of this industry in such a short space of time.
So, take a look yourself – you will soon “get” why the mobile industry is so large. Today, it’s an industry fully expected to become one of the most powerful on the planet: when you see the numbers, it is easy to see why.
- How Quickly has the Mobile Commerce Industry Changed? - December 17, 2018