The massive increase in the flow of information coupled with analytics technologies is transforming companies in depth. These are oriented towards the management of their activities and integrate new solutions and technologies carried by Artificial Intelligence (AI) and in its wake, Machine Learning. Even if some markets are still looking and all sectors do not all take advantage of the levers of innovation generated by the data, a revolution is indeed underway.
It is a transformation punctuated by successive digital waves in an ocean of data. The upheavals should unleash opportunities and potentials that are hardly suspected today. Who could have predicted 10 years ago that our daily lives would be populated by connected objects? Who would have bet on an Artificial Intelligence able to learn by itself? On the other hand, what can be expected is the acceleration of technologies over the next five years, which is a real driving force driven by Big Data, the Internet of Things (IoT), robotics or cognitive computing.
Data hold the bar
The use of data is universal today, volumes are exploding, costs are decreasing, computing power is at the rendezvous and data is accessible in real time, at any time. To the point that 91% of the companies define a new strategy of valorization of their data applied to the whole value chain: from the collection to the security by way of the analysis and the global strategy. Digital is poised to irrigate all levels of the company and to structure new projects whose impact has the potential to radically transform governance models, business models, processes, customer relations and business lines.
Gain intelligence, gain in efficiency
Intimately linked, Big Data and Artificial Intelligence are gradually pouring into companies through platforms federating huge knowledge bases with Machine Learning (machine learning and self-learning solutions). A large majority of organizations (92%) view cognitive technologies as an important part of their internal processes and 87% indicate that they will play a substantial role in improving their products and services. Overall, about three-quarters expect Artificial Intelligence and cognitive technologies to transform their organizations. The benefits are significant: productivity gains, increased performance and reduced risk of error.
Analytics at the heart of digital transformation
Based on algorithms, predictive analytics is a particularly effective decision-making tool in the areas of maintenance, fraud detection and customer behaviour analysis. Artificial Intelligence can have a direct impact on the quality of the relationship between the company and its users through cognitive systems that enrich their expertise and generate value over time.
The industry as a whole is concerned despite some sectoral contrasts and disparities in maturity. Telecommunications is now creating tailor-made offers and packages, insurance is calculating risk, banks are increasing customers’ use of online services, and financial services are collecting them to make better trading decisions. And what about the tourism sector, which uses predictive analytics techniques to further improve the experience of its customers, or health that seeks to identify risk factors for diseases and to expand diagnostic ?
Still emerging, technologies based on Big Data and Artificial Intelligence are shaping a future where decision-making will be autonomous and foreshadow new waves of digital innovation and convergence, pushing the horizon even further.