web analytics

Why Actuarial Data of Insurers is A Treasure for Customer Knowledge?

At the heart of insurer activity, actuarial data is a valuable tool for risk prediction and price calculation for each of the risks covered. Can this data also help to anticipate precisely the insured life events, and thus feed insurers’ customer knowledge? Can risk prediction be transformed into customer prediction, relying on the latest data analysis technologies?

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What are the Main Trends of Digital Communication in 2018?

2018 is full of trends in different areas, today we are focusing on the marketing trends that have marked this year in case you missed them.

Augmented Reality (AR)

This technology is more and more popular with businesses. Generally used at points of sale, some companies use it in their street marketing strategy. Currently, it is a well-known brand of footwear that makes talk about it with the use of Augmented Reality.

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What are the Most Used Social Networks by Companies in 2018?

Companies have understood that it is important to use both social media and internal communication strategies in their internal communication strategy. Facebook, Twitter, Pinterest, LinkedIn, Snapchat … but how to navigate all these social networks? What are the most popular social networks for corporate communication strategies? The latest edition of the Hootsuite Barometer and Visionary Marketing tells us exactly how companies make use of social media.

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Can AI Add a Personal Touch to Human Resources?

In 2017, IBM launched a study of how AI can effectively be woven into the HR and onboarding experience. After polling top CEOs, they found that 66% of them believe cognitive computing can drive significant value in HR. From the ability to enhance the efficiency with which human resource managers can filter and process resumes to the ability to reduce bias and human error, artificial intelligence is impacting business practices in a big way. However, HR has only seen the tip of the iceberg. There are many advancements yet to come.

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What will be the 2019 Trends in Stores in the United States?

2018 is a rich year in the field of mass distribution in the United States. The war between Wal-Mart and Amazon is boosting the sector and many brands and start-ups are emerging. Brands are developing smarter, more tactical strategies to move forward and deliver a better in-store experience to an ever-changing customer base. 2019 promises to be exciting, and even if the year is far from over, here are some trends detected by the Lab SQLI for next year in the field of retail and stores.

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How Quickly has the Mobile Commerce Industry Changed?

Go back to the start of the decade, and mobile commerce was a growing industry. We were told that, by 2018, more people would be using the internet on a smartphone than on a desktop or laptop device. According to Signal Booster’s infographic below though, that is now true: 55% of the 3.2 billion internet users across the globe are using mobile devices.

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What Opportunities A Career In Fintech Can Offer Students?

43% of all student loans are classed as ‘in distress’. This is where students pay too little or default, causing their loan balance to increase. However, for students looking to pay off their debts as quickly as possible, forging a new career in the fintech industry is a wise move. In the first half of the year, the sector raised an impressive $41.7bn. Furthermore, there are ample opportunities in the technology industry which can’t be found anywhere else.

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How to Stand Out from Competitors on the Internet?

To conquer a market, a single watchword: stand out! Today, it is no longer enough to be passionate and to invest deeply in your project to succeed. Competition on the web is getting tougher and ads are more and more present and intrusive. In this context, how can you put your business forward to distinguish it from the competition?

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