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AI, IoT and VR: When Fashion and Technology Intersect

It is been several years now that technology is part of the world of fashion. With the advent of e-commerce, the impact of technology in fashion is undeniable. It is revolutionizing the way companies operate with data, Internet of Things (IoT), Artificial Intelligence (AI) and Virtual Reality (VR). As this sector is growing, retailers must adapt to the new challenges imposed by technology and force all industries to adapt if they want to survive.

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Infographic: Why Behavioral Segmentation and How to Implement It?

When’s the last time that you felt successful using traditional marketing? By that I mean—have you done some direct mail in which you’ve gotten a boost in sales or customers? Or have you even put a billboard up or bought an ad in the newspaper in which you’ve been able to measure the results? If you’re like many businesses, you’ve realized that those old-fashioned marketing methods aren’t going to cut it anymore, and that in fact there are new online marketing methods almost every day (or so it seems).

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