When’s the last time that you felt successful using traditional marketing? By that I mean—have you done some direct mail in which you’ve gotten a boost in sales or customers? Or have you even put a billboard up or bought an ad in the newspaper in which you’ve been able to measure the results? If you’re like many businesses, you’ve realized that those old-fashioned marketing methods aren’t going to cut it anymore, and that in fact there are new online marketing methods almost every day (or so it seems).
But before you just throw dollars and effort at every marketing venue, old-school and new, it’s better to learn a bit about your customers and potential customers. And that means knowing how you can dive into demographics in more ways than just physical characteristics. What are those behavioral segments? This graphic explains them.
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