Measuring a site’s performance, or analyzing the audience of a competitor’s, is often easier than you imagine. Several online services allow you to view and analyze website statistics. Here you will find 3 free tools to help you control your digital communication, exercise your watch, or evaluate the popularity of a blog.
Statistics, indispensable for managing your website
Any site manager will of course use the information provided by the Google Analytics reference tool, or other services. But this data is not public and only account administrators have access to it.
The analysis sites listed below, however, provide an idea of the audience of a website. Data that will allow, among other things:
- conduct a competitive watch,
- measure the popularity of a site or blog (for your strategies of influencers),
- identify keywords that generate traffic,
- prepare targeted marketing and communication actions.
Where to find the statistics of a website and analyze them?
The data of a website (ranking, traffic, audience…) are easily observable with the three tools that are proposed below. Be careful not to take their results for the reflection of the exact truth. Nevertheless, they are very useful indicators for web marketers and communicators.
To have a more precise idea on the data of a site, do not hesitate to compare the results of these various tools. Or to go further, opt for the paid version.
With a simple and fluid interface, SimilarWeb offers free valuable results for the analysis of a website. Just enter the web address to study in the input field to obtain, among other things:
- The world, national and category ranking of the site,
- The number of visits, page views per visit, average visit duration,
- The origin of the traffic by country, the sources of the traffic (direct access, search engine, other sites, social networks),
- Keywords generating traffic (free and paid),
- The detail of the traffic generated thanks to the social networks (Youtube, Facebook, Twitter, etc.),
- The interests of your visitors and the other sites they visit as frequently.
There you will find more information; however, we will note the possibility of comparing sites similar to yours (in a single window analysis). Similarweb goes even further by suggesting sites similar to the one you want to study.
The comparison is however limited to one site in the free version. This service is particularly useful for your competitive studies. A paid version is also available with advanced analysis features, including the simultaneous comparison of multiple sites.
Alexa offers a similar service to analyze websites. It is probably the oldest and most reputable analytics site. Again, just enter the web address you want to study in the input field of Alexa.
Other services are offered, such as the ranking of the top 50 sites visited in your country, or adding an extension in your favorite browser (Similarweb also offers an extension for easier and faster viewing).
More professional and more complete, SEMrush is the reference for many webmanagers anxious to study closely the traffic of their website. In addition to the information provided by Similarweb or Alexa, SEMRUSH offers much more detailed analysis criteria, including the use and performance of keywords.
The features of SEMrush make it a tool that goes beyond analysis; it is a real steering instrument. Note in particular:
- its competition positioning cards,
- its monitoring and management of SEO (SEO),
- its comparative keywords (organic and paid) and price CPC (cost per click).
SEMrush carries out a daily update of the evolution of the traffic of a site. It is possible to follow a history over one month or 2 years. With a distinction SEO (SEO) and SEA paid search).
Another big highlight: SEMrush lists the keywords on which a website goes back in SEO and gives an estimate of the traffic reported by this keyword (eg, 4% of the total traffic of the site).
Even more surprising, SEMrush indicates the “traffic cost” generated by SEO. That is to say the price that would have cost this natural traffic if you had to acquire it through a paid search campaign (Adwords).
Interesting to evaluate the benefit of a good SEO!