Digital transformation impacts different sectors of activity and the companies are obliged to follow the trend by adopting the necessary changes. It is a challenge for the survival and durability of any structure. Digital is now part of our daily lives and the different digital media are experiencing new advances every day. This rise of technologies and digital imposes the adoption of new business models. This is not a simple trend but an obligation that is an integral part of every company’s strategy these days. Here are the last 10 trends of the year:
1. Priority to adaptation
Digitization is becoming increasingly important in all areas, and companies have no choice but to adapt, otherwise they will be doomed to disappear. It is time for the different structures to make their strategies more flexible and to include digital in their culture.
2. User/customer experience is the first
Putting yourself in the shoes of the user or the customer is a trend that is entering gradually but definitely. Specialists focus on the cumulative feeling, the interaction of the customer with the company through its products and services, but also its shops, its employees, its advertising campaigns, its ethical values, etc. Each contact is scrutinized carefully to value this experience before, during or after the purchase. Through these approaches, the structure has the opportunity to consolidate its contacts with customers and establish a relationship of trust with them.
The importance of the customer experience becomes more meaningful when you notice that some consumers are turning away from a brand or sign because they do not share the same values. From then on, the customer experience becomes a pillar of customer loyalty and commitment to the brand, provided of course that the experience is positive and of quality.
3. Proactive and rapid innovation
The competitiveness of the company is put to the test and to succeed this challenge, each structure has no option but to adopt a proactive innovation to adapt to the latest innovations in the market and respond more quickly than its competitors. In this context, the loss of time is prohibited, hence the use of new technologies that must be evaluated, analyzed and tested before approval. It is urgent to have new ideas that emerge but the most important thing is to take action to make them happen as quickly as possible. Being able to seize the opportunities that arise is a key element for the success of any business.
4. Emergence of teleworking
Today, competitive companies are looking for the best talent not only regionally or nationally, but internationally. Everything has become much easier, especially to recruit high-level skills with mobile technology.
Generation Y youth prefer more rewarding jobs, which give them more flexibility in scheduling. They have a penchant for homework, which they can safely manage away from the classic office environment. In this context, companies must follow the trend by supporting telecommuting, which is gradually gaining momentum while enabling the various tasks to be carried out remotely. For these young workers, it is the guarantee of working while enjoying the comfort and flexibility they aspire to.
5. Introduction of virtual and augmented reality
Virtual reality and augmented reality are starting to make a big breakthrough. Just to mention the great success of Pokémon Go to be convinced that it is the future not only in the field of games, but also that such technology will be an integral part of many areas. Businesses can now interact more effectively with their customers.
By mentioning these technologies, this brings us to another concept that is gaining popularity, namely gamification. It is about adopting play games to attract the attention and commitment of a person by introducing it into a viral dimension. It should be expected that gamification becomes a real marketing strategy to boost the customer experience.
6. Digital transformation via the API
It is a programming language that allows two applications designed in different languages and located in different places to communicate with each other. It is one of the most powerful tools at the moment which makes it possible to set up a fast and flexible ecosystem able to connect different platforms. This technology creates a better user experience and is used by many companies around the world.
7. Big Data and Analytical Processing
Nowadays a large amount of data is in circulation to become a powerful weapon in the business world provided that we know how to treat and exploit these big data in an optimal way. Indeed, the analytical treatment ensures the management of companies by providing relevant information on customer characteristics, their expectations, positioning in a given market, etc. Such an analysis ensures the smooth running of structures and facilitates decision-making.
8. Evolution towards connected objects
The Internet of Things also designated by IoT will disrupt current and future business models. No less than 50 billion connected object sensors will be available by 2020, while 200 billion objects will be on the Internet in the 2030 horizon.
9. Exponential development of Artificial Intelligence
Technological evolution is irrevocable and even the man-machine relationship has changed greatly in recent years with the advent of Artificial Intelligence that is expanding.
Machines are becoming more and more independent and in the very near future they will be able to learn from their environment and adapt to it. This technology will enable machines to collaborate with humans to perform more and more complex tasks.
10. End of the silos
Digital has favoured the emergence and evolution of professions such as the digital project manager or customer experience director. For companies, it is vital to monitor this digital evolution and technological innovation on a regular basis, which will favor the elimination of silos and the emergence of more scalable organizations.
These trends are only the beginning of greater technological advances. Digital is invading our daily lives in a variety of ways and for companies that want to maintain their growth, they have an interest in adapting their business model to digital developments.