The world of e-commerce is evolving and with the social networks and the power world of the web, the expectations of consumers have exceeded the physical store. They now want it to be accompanied by an advanced online experience, as interactive as it is engaging and personalized.
The omni-channel retail is the emerging new trend for the modern retailer and it is transforming the online shopping experience. With more and more retailers embarking on the omni-channel revolution, standing out with their business is becoming increasingly difficult. To stay on top of your customers and attract new ones, it’s time to take a closer look at your online trading platform. How do you know if it’s time to part with it and move to a newer, faster, more efficient solution?
Here are the five essential questions to ask yourself:
- Is your online store suitable for smartphones and tablets?
- Are customers coming back to your online store?
- Does your online store load quickly?
- What is the conversion rate of visitors to customers of your online store?
- Is your online store performing in terms of traffic and mentions on social networks?
Answer these questions, and if your answers show that your online store is not in tune with the ever-changing technological trends of modern retail, it’s time to change e-commerce platform.
Five easy steps to move to a new e-commerce platform
1. Before adopting, you have to try
Now that you know that the time for change has arrived, you need to define what your business really needs to become the success it deserves. Take the time to research how your store can not only maintain its business, but move to the next level.
After identifying a new platform, get started in prospecting. Take advantage of the free trials, get to know the platform and see if it meets your needs and those of your visitors and customers. A free trial allows you to try all the features of a platform before adopting it. The good news is that a free trial may be the real launch of your new online store, and you try one that suits you, you will not have to start all over again once the trial period is over. .
2. Separate yourself from your current provider
You’ve been testing your platform online for about 14 days, and you’re ready to make a real transition. Separate yourself from your old supplier. As in any relationship, be sure to pick up your belongings before you leave. Some e-commerce software allows you to export all data related to your products, orders, customer info. Do not hesitate to inform your current supplier of your decision and ask if they offer this service. If this is the case, all important data that you want to keep will be able to be directly imported to your new e-commerce platform.
This situation is however the ideal scenario. If your e-commerce solution provider does not offer a data export service, you will need to export them to a spreadsheet. Here are all the data you need to recover from your current provider:
- Product Information
- Product Photos
- Customer data
- Terms and conditions
- “About” section (if you have one)
Once all this information is recovered, it’s time to say goodbye to your platform. It’s not their fault; you just need a better platform.
3. Go ahead
New platform, new life! A new relationship is always exciting, the grass is greener, and everything is new. Use this positive momentum to launch your new online store.
Once your new platform is installed, first fill your online store inventory with all your products. Import data from your old system such as product info, customers and images. Embellish your store with great product photos and make unique descriptions of your items. Choose a platform that lets you choose the design of your online store and the purchase completion system you want. Make sure your e-commerce site matches your brand and products.
4. Do not forget the important details
It’s easy to get lost with all the new features of a new online store, but do not forget the fundamentals that will make it stand out!
Set up your payment and delivery solutions to get your products to the right destination. Make sure your financial data is accurate, set up your Adwords accounts, optimize your search engine product descriptions, and set up your order and invoice numbers as you see fit.
5. Your shop is there, shout it on the rooftops
Online marketing is largely about increasing your visibility to reach more potential customers. You’ve changed platforms online, so it’s time to tell your friends, family and the world!
Your existing customers are the best ambassadors of your brand. Give them a space of expression and retain them by allowing them to give their opinion on the products. Establish a true relationship with your potential and existing customers by posting articles about your products and services on your blog. A blog will allow you to interact with your visitors and help you get a better ranking on the search engines! If you have found a shoe with your new online store, now make sure your target audience finds it.
All separations are difficult, but separating yourself from your online trading platform can be done easily! When your online store does not follow the ever-changing trends in the retail industry, move to a more suitable solution. A new start does not mean starting all over again, especially when you turn to a platform that will serve you better and your customers too.