Digital transformation must eventually concern all the services of a company – organizational, sales, marketing, communication, IT, HR…
- Organizational – meeting schedules, video-conferencing, share-point or Intranet that allows all employees to find all the elements related to the company … The goal is to go faster by spending less.
- Marketing – emailing, affiliation, referencing strategy, webinars, web-videos, content strategy, connected mail, data management platform … Even in B2B, digital is everywhere in the actions of marketers.
- Commercial – lead generation, marketplaces, large accounts approach via solutions that focus on business information, web services that enrich leads on the fly before integrating them into CRM E-CRM, the click and collect, the web to store … Digital does not replace the work of the salesman, it enriches it, guides it, complements it.
- Communication – social networks, blogs, responsive design websites for reading via mobile or touch tablet … Just like marketing, communication has become multichannel, and you have to know how to approach the client in all its dimensions (on and off line) .
In all sectors, new business models focused on the digital is bringing impacts the old economy, and many businesses are still struggling to adapt to the revolution in motion. Companies opt either for targeted recruitment, for training or, in extreme cases, for the acquisition of a digital business. But the integration of new digital skills can be a source of tension because they concentrate attentions and budgets, whereas it is the traditional business that often “opens the store”.
Your data in the Cloud
The use of Cloud computing is about migrating some non-critical data, such as the e-mail manager or some backups, to a virtual space. By using the software and servers of a third party, the company can reduce its own expenses in purchasing and managing Information and Communication Technologies (ICT). The responsibility for updating the software and equipment is therefore the responsibility of the supplier. Accessible from anywhere in the world, Cloud computing facilitates the sharing of information. The use of the company’s services becomes more flexible. The beauty of this technology – it is possible to pay according to its needs.
Understanding your customers
The term “Big Data” refers to all the digital data generated by commercial transactions, social media and connected computers. The speed of processing this data, offer companies the ability to reduce their operating costs by optimizing their processes. Combined with advanced methods of analysis, megadata provide the means to analyze trends in a given group. While the use of Big Data has become the norm in many large companies, this data is not an end in itself – it is necessary that workplaces use this information to improve their organization and renew their customer experience.
The pros to the rescue
Let us admit that it is difficult to initiate long-term projects when the person in charge of computing spends his days to mitigate the emergencies. The use of managed ICT services will prove to be most relevant. By using a provider, an organization accesses the expertise of a team without paying for training or hiring new employees. Managed services will update software and protection mechanisms to address emerging digital transformation challenges, such as phishing or hacking.
Your business in real time
Finally, the Enterprise Resource Planning (ERP) is a tool that brings together all facets of managing a business. Thus, it is possible to track a customer and have on hand his orders and invoices. The software also provides access to a dashboard that gives your company’s financial situation in real time to make more informed decisions.