The vision of digital communication has accepted the idea that the limit is blurred between journalists, bloggers and influencers. In the logic of digital marketing, businesses put content production at the center of their digital strategy, and finally behave like newspapers or other media. In this context, we can easily imagine that journalists can play a critical role in the marketing department of companies, and even more so in the digital era.
1. Language proficiency takes acclaim
In digital marketing, we take the view that the production of quality content is a real necessity and significant. When it comes to written content, mastery of the language becomes a real added value for professionals in digital marketing. Many people think that writing is a skill that most people have but when trying to use this basic skill for marketing, they quickly realize that in practice, writing experts are rare or very rare. The literary profiles are then well placed to excel in the field of professional content writing and we believe that journalists can do a great job.
2. Advanced knowledge of editorial constraints
Journalists can write what is obvious, but they also know how to organize to meet deadlines and find topics of interest to their readers. Many marketing professionals are able to write ad hoc basis quality articles; however, regularly offer quality content can quickly become a headache. The journalist then knows how to work flexibly according to a schedule, and knows how to product inspired and engaging content to enhance the corporate image.
3. A real network of useful contacts
Another advantage of the journalists, they generally have well-stocked address books that can be very useful for marketing. For example, they can easily reconnect with directors of other company’s communication departments to build partnerships. They can also approach former journalist colleagues to set up press actions. These interactions from well-developed network, knowledge of the talents and market players will offer additional potentials to the success of marketing.
4. A real opportunity when brands become media
Every company tries to use content marketing to attract and retain customers by creating and curating relevant and valuable content and make it part of the marketing process. Companies put efforts to produce high quality content, to improve SEO of their webpages in search engines, or to develop interaction on Social Media. To generate brand related activities like media disseminating content, regular news, and bringing value to their customer discussion, who can play better than a journalist who can effectively coordinate messages and distribute information to the customers?
With the current craze around the practices related to digital marketing, it’s a safe bet that companies will turn increasingly to professional writing to animate their presence and develop their picture on the internet. In this game, the journalists who have considerable assets can be expected to meet the increasing demands in the marketing department. If you then look for true professionals to confide your digital image and presence, think of employing journalists in your workforce.