Why visual storytelling, please take a look at the statistics from Hubspot:
- 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
- 40% of people will respond better to visual information than plain text.
- 1% of people say a website’s design is the number one criterion for discerning the credibility of the company.
- Publishers who use infographics grow in traffic an average of 12% more than those who don’t.
- Posts with videos attract 3 times more inbound links than plain text posts.
- Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement.
- On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links.
- 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day.
- 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account.
- Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined.
- Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest.
- 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females.
- Over 60 hours of videos are uploaded each minute on YouTube.com.
- 700 YouTube videos are shared on Twitter every minute.
- Viewers spend 100% more time on pages with videos on them.
- Mobile video viewing increased 35% from 2010 to 2011.
- 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day.
- Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers.
- Viewers are 85% more likely to purchase a product after watching a product video.
Based on Hubspot’s research, Groove Digital Marketing put together a list of 4 reasons to use visual storytelling:
- Visual content receives more engagement.
- Increased engagement leads to more shares, impressions and customers.
- Visual content is more click-worthy and more memorable.
- Visual content can be repurposed and used on multiple platforms.
From Larry Alton’s prediction in his article “Visual Storytelling, Digital Marketing, and 2016 Trends” In the 2016, “Digital Marketing will increasingly become about visual storytelling”.
“It’s already clear that the demand for visual storytelling in the content marketing industry is going to see tremendous growth in 2016”:
- YouTube will continue to be a powerful tool for visual telling and content marketing.
- Interactive Visual Storytelling such as interactive graphs, maps and animations will become more popular.
- We will see more Brands try to leverage new Virtual Reality tools for marketing.