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Shaping the Future of Mobile Marketing with Big Data

We have so much more data than ever before, and much of the data was created by mobile devices.  This mobile data provides great opportunities and create new values for marketers and advertisers to improve services for their consumers.

CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade. IDC, a market research firm, similarly forecasts a 44-fold increase in data volumes between 2009 and 2020. Mobile is playing a large part in driving this explosion in data.”

Business Insider’s article called “How Mobile Marketing Is Being Shaped By The Explosive Growth In Big Data” described the four relationships between Big Data and Mobile:

  • Big Data needs to be defined
  • Mobile is particularly well-suited to a Big Data lens
  • This data can be used to optimize and personalize mobile experiences
  • Or to help drive an explosion in mobile advertising and marketing

Want to find out more about Big Data for mobile marketing? Please read Juned Ghanchi’s article called “How Big Data is Shaping the Way We Conceive and Practice Mobile Marketing?” on Dataversity.  Juned has expand the discussion on this topic and summarized a list of 6 impacts that Big Data will bring to mobile marketing:

  • Creating new value in mobile marketing
  • Mobile is more proactive and rigorous in generating and using data
  • Big Data analytics create new scopes for data-driven acquisition
  • Visual analytics as a force to user retention and analysis
  • Big Data for optimizing and personalizing mobile experiences
  • Location and contextual data boosting mobile advertising and marketing

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4 thoughts on “Shaping the Future of Mobile Marketing with Big Data

  • May 10, 2016 at 10:51 am
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    Permalink

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