SMAC stands for:
“SMAC represents four major areas of importance to marketing today, and I believe it’s the foundation for businesses’ success in 2016.”
“In addition to each area holding its own, together SMAC boasts collaboration, mobility, accessibility and communication and provides marketers with a better understanding of who’s interacting with your brand.”
To drive your business success, you need to master the balance of all the key factors behind digital marketing. The goal of all marketing efforts is to keep a business becoming strong, to maintain existing customers, and to reach out new audience. Using the approaches that make social, mobile, analytics & the Cloud work together can increase your customer’s engagement and maximize the potentials of your business.
Want to find out more about SMAC? Please read Andy Lombard’s excellent article called “Let’s Talk SMAC (Social, Mobile, Analytics & The Cloud)” published on Marketing Land.