web analytics

How Big Data Drives Digital Marketing Success

Big Data can potentially lead to better marketing; but to make this happen, the insights must be derived from the Big Data to support decisions you make and actions you take.

Larisa Bedgood wrote an excellent article called “How Big Data Drives Digital Marketing Success” on Aabaco. Bedgood summarized the top uses for Big Data in digital marketing:

  • 29% To better understand customer insights
  • 18% To improve the supply chain
  • 16% To power campaigns and promotions

Bedgood also stated that to target consumers digitally with Big Data, we need to understand the following six sources of Big Data:

  • Web Mining
  • Search Information
  • Social Media
  • Crowd Sourcing
  • Transactional
  • Mobile

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