7 digital marketing and analytics predictions for 2016:
- Customer journey analysis will become mainstream part of business analytics.
- Periscope and other live streaming avenues will become key marketing channels.
- Big data and data science initiatives will not be limited to large organizations.
- Mobile advertisement spending in actual dollar value will exceed desktop ad spending.
- Digital marketing will overshadow other marketing channels.
- New advertising venues will emerge to replace traditional desktop advertising.
- Content marketing will become even harder.
Want to find out more on the 2016 digital marketing predictions? Please check out the excellent article called 7 Digital Marketing and Analytics Predictions for 2016 published on KeyWebMetrics.