web analytics

Will 2016 Be A Good Year for #DigitalMarketing and #Analytics?

7 digital marketing and analytics predictions for 2016:

  1. Customer journey analysis will become mainstream part of business analytics.
  2. Periscope and other live streaming avenues will become key marketing channels.
  3. Big data and data science initiatives will not be limited to large organizations.
  4. Mobile advertisement spending in actual dollar value will exceed desktop ad spending.
  5. Digital marketing will overshadow other marketing channels.
  6. New advertising venues will emerge to replace traditional desktop advertising.
  7. Content marketing will become even harder.

Want to find out more on the 2016 digital marketing predictions? Please check out the excellent article called 7 Digital Marketing and Analytics Predictions for 2016 published on KeyWebMetrics.

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