Common knowledge dictates that where SEO is concerned, Google is king. As the largest search engine on the web, it drives the vast majority of traffic. But does that mean that all SEO should, by definition target Google? Not exactly.
Data plays a central role in e-commerce. In order to optimize the sales process, online stores strive to collect and analyze user data. Using analysis tools, figures and indicators can reveal the purchasing behavior of consumers, ranging from the products they place in their online shopping cart to the products viewed.
Data is at the heart of all discussions on the future of our societies. Already in 2017, Jeff Fochtman, marketing manager at Seagate announced: What is surprising is not that the production of data to be stored is increasing, but the frantic pace of this increase.