Latest Posts
Data-Driven Marketing: What is Second-Party Data and How to Use It?
In the previous article, we have talked about the first-party data and how it can be used for marketing purpose. In this article, we will continue to talk about another type of data: the second-party data. The second-party data is essentially the same as the first-party data except that this data comes from a third-party company. The goal is to buy data from a company to which they belong. This data is therefore similar and can come from sources that are identical to your own first-party data.
Data-Driven Marketing: What is Second-Party Data and How to Use It?
In the previous article, we have talked about the first-party data and how it can be used for marketing purpose. In this article, we will continue to talk about another type of data: the second-party data. The second-party data is essentially the same as the first-party data except that this data comes from a third-party company. The goal is to buy data from a company to which they belong. This data is therefore similar and can come from sources that are identical to your own first-party data.
Why DataViz is important? 2 Simple Examples to Explain
“A picture is worth a thousand words”. This sentence summarizes all the interest and the purposes of Data Visualization – or DataViz for intimates. Data Visualization is the technique of representing data in a visually understandable form (tables, charts, maps, chronologies …) in order to facilitate reading and analysis. In the age of Big Data, the DataViz is more essential than ever to see clearly in the tons of data processed by companies.
