The digital revolution and the democratization of information are transforming the market and how customers interact with brands, products, and services. Customers simply have more options than ever; finding those options is also very easy to do with the help of the internet.
We hear about it everywhere, Big Data, data science…Literally, Big Data refers to a very large set of data that no human or conventional database management tool can work alone. IDC estimates that by 2020, every person on Earth will generate 1.7 megabytes of data per second. To give you an idea, it’s the weight of the MP3 file of a two-minute song.
Today, the boundaries between departments and product development teams are vanishing as cross-disciplinary workforces arise as the new norm. Collaboration in these employee groups is not limited to the sitting spaces, discussions, or let alone internal reviews. The industry requires employees to proactively work on interwoven domains to create a single product. But, how do these people from various educational backgrounds and functional areas come together for sharing information?